Totally agree, Mary. I really enjoyed hearing about how people need to be engaged in the process of building smarter buildings and cities. But certainly there's a technique to engaging people and making them want to be involved.
Similarly, another speaker here this week was talking about how he approaches security with his employees. Rather than show them, look, here's how you'd hurt the enterprise by sending out such-and-such email, he personalizes it by saying, look, here's how you hurt your own image by doing such-and-such thing on the Web. That lesson sticks with them and helps them understand what to do and what not to do for the sake of their personal security and, in turn, the company's security.
So, involving people in all of these processes for making our world better and smarter through technology is key, but it has to be done right.
Engaging -- workers, customers, partners. What application these days doesn't seem to require that? But the engagement has to be directed. It seems vital for companies today to be aware of how and where to raise the consciousness of workers in order to achieve the best results from analytics and other online techniques.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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