The Macrosite for News, Analysis and Opinion about the Future of the Internet
View by
Channel
Vblogger
Top 5 Vbloggers

Kim Davis
Second Shooter
Paul J. Fleuranges
Wisdom of the Big Chair
what.the.ferraro

Vbloggers A-Z

Sam Altman
Rafat Alvi
Sandeep Amar
Jart Armin
Robert D. Atkinson
David Austin
Cyan Banister
Brian Baron
David Bartlett
Genevieve Bell
Amir Ben-Efraim
Lee H. Berke
Beau Brendler
Stephen Brobst
Brown Out
Jerry Brown
David Buckholtz
Adam Caplan
Kelli Carlson-Jagersma
Dennis Carpio
Daniel Castro
Ann Cavoukian
Staci Cenis
Aneesh Chopra
Scott Clavenna
Bram Cohen
June Cohen
Perry Correll
Phillippe Courtot
Thus Spake Mr. Cramer
Jack Danahy
Jack Dangermond
Kim Davis
Alison Diana
Gil Elbaz
John Engates
Bob Evans
Executive Takes
what.the.ferraro
TeleGraham
Jon Fisher
Paul J. Fleuranges
From the Editors
Raimund Genes
Ben Golub
Lars Härd
Not Dr. Phil
David Hayden
Swayne Hill
The Incredible Hultquist
Marianne James
Mary Jander
Chris Jones
Kevin Jones
John Kennedy
Scott Klososky
Paul Kocher
Scott Koegler
Tony Kontzer
David Koretz
Wisdom of the Big Chair
Thomas S. Kunz
Chris Laping
Eurotrash
Eugene Lee
Ginny Lee
Gideon J. Lenkey
Bill Loumpouridis
Dan MacDonald
Mary Maida
Carl Malamud
Marketing Takes
Marissa Mayer
Wayne Mekjian
Eben Moglen
Jim Morris
Bob Moul
Ken Moy
Full Nelson
Second Shooter
Bolaji Ojo
Mike Olson
Steven Peterson
Edward Pleet
Dale Potter
Reiter's Block
Jodee Rich
Mike Riegel
Treb Ryan
Simon Saba
Rob Salkowitz
Steve Saunders' Outernet
Rachel Schiff
Mary E. Shacklett
Singer at C-Level
John Soat
The Sole Man
Cirque Du Solez
Sebastian Stadil
Marc Staimer
Thomas Steding
Richard Stiennon
Sherry Swackhamer
Sweeney Blog
Chris Tolles
Bob Tricoski
David Vellante
David Vladeck
Raymond Voelker
Mitch Wagner
Cap Watkins
Jeff White
Jane Williams
Jared Wray

Where the IAB Pledge Falls Short

The Interactive Advertising Bureau recently implemented a "code of conduct" for the online ad industry. Here's why it doesn't fully satisfy the FTC.
no ratings
DISCUSS     Email This
Written by David Vladeck
10/26/2011 6 comments
Subscribe me to the following:
all IETV video blogs
all David Vladeck video blogs
only David Vladeck video blogs that match the Channels I've selected below:
 
 
  Consumer Internet   Personalization & privacy
  Government   Marketing
 
   close this box
Current display:       newest comments first       display in chronological order
Kim Davis
Thinkernetter
Wednesday October 26, 2011 4:00:57 PM
no ratings

Looking forward to more from David, who certainly seems to understand the issues.  My perception is that the FTC is such a rule-governed body that it can only move very deliberatively.  It would be great to see David implementing some of his thinking.

Nicole Ferraro
IQ Crew
Wednesday October 26, 2011 11:01:51 AM
no ratings

Yep, definitely. David spoke a bit about the FTC investigating Google because of what it did with Buzz. More on that in another vblog, but it should be a lesson to other companies like Facebook and Verizon which carelessly update their privacy policies without alerting users.

Mary Jander
Thinkernetter
Wednesday October 26, 2011 10:37:59 AM
no ratings

Well, it does look like the FTC is taking strong action to monitor Google and others. I like that.

Nicole Ferraro
IQ Crew
Wednesday October 26, 2011 10:35:16 AM
no ratings

Great feedback here. But I'd also add that the IAB effort doesn't go far enough because the majority of consumers will not be able to find that tiny blue triangle anywhere on participating sites. It's not apparent at all how to opt out of targeting. I personally knew to look for it and still couldn't find it on many of the sites.

Kim Davis
Thinkernetter
Wednesday October 26, 2011 10:33:57 AM
no ratings

It's a very important insight that failure to adhere to even a voluntary code, if publicly adopted, might amount to deceptive practices under the FTC Act. 

I wonder if this principle has any application where a company changes its privacy politicies unilaterally and without prior notice (Facebook, Verizon)?  Sadly, I think it probably doesn't, so long as the companies inform consumers of the change (eg by posting something on an obscure webpage somewhere).

 

Mary Jander
Thinkernetter
Wednesday October 26, 2011 10:21:49 AM
no ratings

These have been terrific video blogs, David. I am gratified to hear that the FTC really seems to understand the key issues involved in online data collection. Also, it's good to hear that businesses are responding to the FTC's concerns.

It makes me feel that someone in government is listening to consumers and asking the right questions of advertisers.

David Vladeck
2
of
David Vladeck
How to Keep the FTC Away

11|21|11   |   3:48   |   4 comments


David Vladeck tells Internet companies how they can avoid ever coming face-to-face with him and his peers at the Federal Trade Commission.
David Vladeck
Keeping Privacy Policies in Check

11|9|11   |   1:36   |   6 comments


The FTC points to a settlement with Google Buzz as a warning for companies that don't inform users when changing their privacy policies.
David Vladeck
The Need for 'Do Not Track'

10|20|11   |   2:30   |   6 comments


David Vladeck, Director of the Bureau of Consumer Protection of the Federal Trade Commission, discusses the state of "Do Not Track" and the problem with consumer behavior tracking online.
Subscribe me to the following:
all IETV video blogs
all David Vladeck video blogs
 
   close this box
5
of
Kim Davis
Tracking Company Faces Class Action

8|25|11   |   3:19   |   7 comments


Tracking company comScore faces a class action lawsuit accusing it of siphoning confidential information from unsuspecting users.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Mary E. Shacklett
Law Will Define Next-Gen Privacy

4|25|12   |   1:48   |   7 comments


The plan for unmanned police drones to patrol traffic and other city conditions in Seattle has sparked a new set of legal concerns about privacy. Law traditionally lags technology, but we can expect now to see a new round of activity in the courts as legal definitions begin to emerge on what "next-gen privacy" will look like.
Reiter's Block
Twitter Caves to Censors but Isn't the Enemy

1|30|12   |   2:49   |   13 comments


The Internet erupted in rage when Twitter said it could block tweets on a country-by-country basis. But avoid knee jerk reactions!
Second Shooter
Here's $133. Now Give Me My Privacy!

12|16|11   |   2:05   |   13 comments


We've been sacrificing more privacy every day to the online industry, risking more identity theft, for sponsorship of our online experience. How much sponsorship? About $133 per year per household at the most. Where do I send my money to opt out?
Kim Davis
Doublespeak on Internet Freedom

12|13|11   |   02:08   |   5 comments


Hillary Clinton stands accused of hypocrisy after speaking up for Internet freedom at a conference last week.
David Vladeck
Keeping Privacy Policies in Check

11|9|11   |   1:36   |   6 comments


The FTC points to a settlement with Google Buzz as a warning for companies that don't inform users when changing their privacy policies.
Ann Cavoukian
Privacy Is Everyone's Responsibility

11|1|11   |   4:01   |   17 comments


Ontario's privacy commissioner offers advice to businesses and users for protecting privacy online.
David Vladeck
The Need for 'Do Not Track'

10|20|11   |   2:30   |   6 comments


David Vladeck, Director of the Bureau of Consumer Protection of the Federal Trade Commission, discusses the state of "Do Not Track" and the problem with consumer behavior tracking online.
an IBM information resource
sponsored content
an IBM information resource
sponsored content
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE