Looking forward to more from David, who certainly seems to understand the issues. My perception is that the FTC is such a rule-governed body that it can only move very deliberatively. It would be great to see David implementing some of his thinking.
Yep, definitely. David spoke a bit about the FTC investigating Google because of what it did with Buzz. More on that in another vblog, but it should be a lesson to other companies like Facebook and Verizon which carelessly update their privacy policies without alerting users.
Great feedback here. But I'd also add that the IAB effort doesn't go far enough because the majority of consumers will not be able to find that tiny blue triangle anywhere on participating sites. It's not apparent at all how to opt out of targeting. I personally knew to look for it and still couldn't find it on many of the sites.
It's a very important insight that failure to adhere to even a voluntary code, if publicly adopted, might amount to deceptive practices under the FTC Act.
I wonder if this principle has any application where a company changes its privacy politicies unilaterally and without prior notice (Facebook, Verizon)? Sadly, I think it probably doesn't, so long as the companies inform consumers of the change (eg by posting something on an obscure webpage somewhere).
These have been terrific video blogs, David. I am gratified to hear that the FTC really seems to understand the key issues involved in online data collection. Also, it's good to hear that businesses are responding to the FTC's concerns.
It makes me feel that someone in government is listening to consumers and asking the right questions of advertisers.
The plan for unmanned police drones to patrol traffic and other city conditions in Seattle has sparked a new set of legal concerns about privacy. Law traditionally lags technology, but we can expect now to see a new round of activity in the courts as legal definitions begin to emerge on what "next-gen privacy" will look like.
We've been sacrificing more privacy every day to the online industry, risking more identity theft, for sponsorship of our online experience. How much sponsorship? About $133 per year per household at the most. Where do I send my money to opt out?
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