Allowing users to share music and video on Facebook might sound like good news, but is this part of a coherent strategy, or is Facebook just stumbling from idea to idea?
As I discovered yet again today, you have to be monitoring and disabling things on an almost daily basis. I just got around to dis-enabling the partnership option whereby you pass your information to any site which has "partnered" with Facebook unless you notice the opt out warning.
At Yelp, for example, you'll find it in microscopic grey print at the top of the screen.
I have said many times that Facebook is trying to be too many things at once. By trying to become indespensible, it may instead be on the road to alienating its users.
As for that blurb, oh yes, users can carry your data around with them in tiny little virtual suitcases. In other words, the sites they access can tap into their network of Friends (where you reside) and take the information they learned about you to make the content they deliver to your friends all the more relevant! Horrible? Yes! I disable these things the instant I spot them.
Seriously, can anyone tell me what the following even means:
"People on Facebook who can see your info can bring it with them when they use apps. This makes their experience better and more social. Use the settings below to control the categories of information that people can bring with them when they use apps, games and websites."
Facebook will no doubt continue to pile on whenever there's a trend to be spotted and copied. Is that a bad thing? No. Will users need to stay one step ahead, careful that their privacy settings etc. are exactly as they wish them to be? Yes.
Insanity: doing the same thing over and over again and expecting different results. FB is actually becoming more entertaining to observe then participate in with it's daily comedy of errors. But it is easy for the non technical persons to use, and of course everyones doing it right?
Based on reactions in Nicole's Newsfeed, everyone hates this version of Facebook. This should matter to Facebook now that there's a real competitor on the scene named Google+.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
MySpace is reinventing itself by focusing on content, but it's too late, and other social networks should learn from its example by looking toward a telco payment model if they want to sustain user commitment and their own revenue.
We do love our social networking, but, according to computer scientist Jaron Lanier, we may be diminishing ourselves when we join the hive. “May be? Ha!” says Mr. Cramer.
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