Glad you made it to sunny California, Mitch. I hope you were able to enjoy Rubio's fish tacos as well!
Interesting points about the value of online marketing - which is leveraging and networking (as Rubio's is a great example of) - and your key point of demonstrating value is the channel to unleashing the greater potential of these new marketing strategies.
When online marketing, and social media, are seen as a critical advancement of business and success, the resources will follow. To too many, it is still seen as a nice exercise and optional communication link to customers.
New tools like laptops, tablets, smartphone, and wireless connectivity let us work from San Diego to Katmandu, and anywhere in between. But time management remains a problem.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
When whole departments do BYOD and consumerization, it's a threat to IT and the whole organization. It's also an emerging business technology cliché you'll be sick of soon enough.
On the occasion of Internet Evolution's 5th anniversary, Editor in Chief Mitch Wagner and Editor in Chief Emeritus Nicole Ferraro reminisce about how business on the Internet has changed over five years. Also, Mitch tries to remember what "Enterprise 2.0" means.
Sean Smith, a US Foreign Service IT manager, gave his life in service of his country and the world. His life and death are a humbling example for all of us who work in IT.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
The restaurant chain's Chris Laping describes how the company drives innovation in everything from operations to team uniforms under his leadership. Internet Evolution's Mitch Wagner interviewed Laping at the E2Innovate conference.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
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