The real problem with press releases are that they're consistently so overwhelmingly positive (and leave out any interesting negative bits), that people just assume that whatever they're about is boring.
Every good story needs to have a bit of conflict in it.....
(Imagine if press releases were written more like a sports section...?)
Agreed, Paul, that IT is often underappreciated. Still, I think that may be partly IT's fault. The "department of no," the old-time adversarial stance, the distance from the day to day business, all of these are factors that have a negative effect leading to underappreciation and will take time to correct in many organizations.
Enterprise IT is a subset of IT and we know very that IT and WWW are laced with cliches and jargons. It is like no product or service will ever sell if we don't add some out-of-this world cliches. I don't see that changing at all in the near future.
Enterprise IT is very exciting and what they have achieve over the years is simply staggering. Until you have an opportunity to work at a big organization, I don't think many people appreciate the tremendous contributions enterprise IT has made in simplifying the work process.
Haha! No, I'm not a dog breeder lol. But I agree with the adoption of these longtime nouns as verbs. I can't say I've ever heard anyone, even a vendor, use them in real life. Vendors like to use a lot of jargon, but they usually know when the pitch sounds ridiculous. On paper, people forget.
Mary, you're not a dog breeder, are you? I've heard the term "best of breed" used a time or two, and not in reference to an IT soulution, either. However, I cannot disagree at all with your disgust with using "impact" as a verb. Makes you want to 'impact' them with the fender of your car, doesn't it? I want to take a T-square to idiots that misuse "architect" as a verb. An architect is a person (and in some cases, a thing), not a verb. Architects *design,* so that is the word for what they do. Hey, I'm a bricklayer, so let me bricklay you a wall! You want to ask them where exactly they went to school, and then burn that institution to the ground and salt the ashes so nothing will ever grow there again. Or, consider a recent conversation with a client, including the word "dialog" as a verb. One has a dialog, during which one talks. It's enough to make me want to knit them a shroud, and make it "seamless."
Thanks for a great laugh and good insights, Mitch. I love your reference to terms that nobody uses in real life, starting with "seamless" and "best of breed."
No, I've never used those in real life. I'd be embarrassed to; so why is it that some people start spewing them the minute they begin to write?
IT might be more interesting to outsiders without those awful terms. They're not helpful!
I have a list of my own, starting with the word "impact" used as a verb.
New tools like laptops, tablets, smartphone, and wireless connectivity let us work from San Diego to Katmandu, and anywhere in between. But time management remains a problem.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
When whole departments do BYOD and consumerization, it's a threat to IT and the whole organization. It's also an emerging business technology cliché you'll be sick of soon enough.
On the occasion of Internet Evolution's 5th anniversary, Editor in Chief Mitch Wagner and Editor in Chief Emeritus Nicole Ferraro reminisce about how business on the Internet has changed over five years. Also, Mitch tries to remember what "Enterprise 2.0" means.
Sean Smith, a US Foreign Service IT manager, gave his life in service of his country and the world. His life and death are a humbling example for all of us who work in IT.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
Healthcare IT faces an array of challenges and changes in the next three to five years, says the CIO of The Ottawa Hospital. Mobility will play a role in healthcare in a big way.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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