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Bartz Speaks: The Air Turns Blue

Carol Bartz was the CEO of an international public company. But that didn't stop her from cursing a blue streak when she was fired last week. Here's why she should have kept her mouth shut.
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Written by Mary Jander
9/16/2011 9 comments
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Tags: Executive Analysis, Stupid
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Nicole Ferraro
IQ Crew
Friday September 16, 2011 9:34:05 AM
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I'm not really offended by profanity, and at first I thought it was funny that Bartz let F-bombs slip on her first earnings call as Yahoo's CEO. But it got old pretty fast. It seemed like she went out of her way to establish herself as foul-mouthed, and that's not really something executives should want to be known for. However, that is the primary thing people will remember about Bartz, and that's disappointing.

Mary Jander
Thinkernetter
Friday September 16, 2011 9:53:13 AM
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I'm in the Boomer crowd with Carol Bartz. At one time -- a long, long time ago -- women who acted like "one of the boys" were popular in some areas of the business world. It didn't last; That act really just brought women a kind of wry, skeptically amused attention; it didn't really encourage credibility or respect for women any more than it did for men.

Unfortunately, Carol B. didn't get the memo.

Nicole Ferraro
IQ Crew
Friday September 16, 2011 9:59:45 AM
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Yes I don't think Bartz has done women any favors here. Of course, if she were some incredible executive who managed to turn Yahoo around and into a successful and amazing business, then I think we could care less about what words came out of her mouth. But that was not the case, hence her firing!

Mary Jander
Thinkernetter
Friday September 16, 2011 10:43:58 AM
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You're right. Much is forgiven execs who can lead and succeed. But anyone at the top of the heap draws lots of attention, positive and negative. If there's something to be pointed at or mocked, it'll take center stage pretty quickly. When things aren't going well, expect center stage to turn vaudeville.

Kim Davis
Thinkernetter
Friday September 16, 2011 2:14:14 PM
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For better or worse, executives have long been profane behind closed doors.  It's badmouthing to the press that's the problem here, especially badmouthing your former colleagues.

Mary Jander
Thinkernetter
Friday September 16, 2011 2:51:16 PM
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Agreed, Kim. I am certainly NOT referring to the cussing that goes on in the course of a day, within an organization!

Present company excluded, naturally.

Nicole Ferraro
IQ Crew
Friday September 16, 2011 5:29:30 PM
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Yes, cursing out one's former colleagues to the press is in really bad form. I don't think anyone can take Bartz seriously anymore. Who would want to work with her again after that?

Nicole Ferraro
IQ Crew
Friday September 16, 2011 5:30:14 PM
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Part of me feels like she ran her mouth as a distraction from the fact that she didn't have any real answers or ideas when it came to Yahoo. Perhaps she felt it was better to come off as abrasive as a cover-up.

Mary Jander
Thinkernetter
Friday September 16, 2011 5:33:08 PM
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Sometimes it's better to say nothing. She seems to have acted impulsively. She had two days to calm down, but she didn't use them to do so.

Mary Jander
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Mary Jander
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Kim Davis
Another Bad Week for Yahoo!

2|16|12   |   2:01   |   8 comments


With new nominations to the board now challenged by alternative candidates, and talks with Alibaba collapsing, Yahoo is having another miserable week.
Second Shooter
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4|11|13   |   2:07   |   3 comments


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Kim Davis
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2|7|13   |   2:08   |   2 comments


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Second Shooter
Cisco & Linksys: A Problem at the Edge

1|4|13   |   2:15   |   No comments


Cisco's rumored sale of Linksys suggests we may have problem with innovation and profit at the edge of our Internet, and that could be critical to the evolution of many Internet-delivered services.
Kim Davis
British Hacking Report Is 'Bonkers'

12|5|12   |   2:20   |   3 comments


Prime Minister David Cameron pledged to accept the hacking report’s recommendations unless they were “bonkers.” He’s rejecting the main one.
Second Shooter
Yahoo Needs Tech Leadership

10|15|12   |   2:18   |   6 comments


Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Reiter's Block
iPhone Maps Fiasco Teaches Universal Lesson

9|26|12   |   3:15   |   36 comments


The Apple Maps fiasco raises questions for enterprises about how they handle application development and launches.
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