Katharyn leads IBM's marketing for Global Business Services. In this role, she has applied analytics to refine the marketing mix, and led the Business Analytics and Optimization Service Line launch. Previously, she led marketing and strategy in Northeast Europe across IBM's hardware, software, and services portfolios. She is a member of IBM's global Senior Leadership Team, and in that role, leads the team's efforts on enabling every IBMer, and our clients, to deliver and benefit from the Globally Integrated Enterprise. Katharyn was the chair of the Northeast Europe Climate Change Steering Board, and led the integration and transition of IBM's innovative partnership with Lenovo, which acquired IBM's Personal Computing business.