Re: Policies about Twitter handles: Jerry, I think you've got to be right on this. Retrospectively claiming ownership of an employee's account because it's work related seems hopeless.
Re: Policies about Twitter handles: Great comment, Jerry, and nice job putting into the perspective of "where will it stop?" I agree with you that unless these policies are spelled out up front a company can't begin to claim ownership...
Re: Social Business Policies: One of the problems with "letting them loose" is credibility. I see people out there spewing misinformation on a regular basis and these are supposed to be experts in their field. This problem is more...
Re: Policies about Twitter handles: Unless the employer provides the social media account up front and maintains clear policies on a firewall for personal use, ownership is likely not enforceable. This would seem to be especially true...
Re: Policies about Twitter handles: Regarding ownership, the Web is full of grey areas. Just yesterday, Google was cited for spam sent not by its own people but by a hired agency. In that case, who's culpable? It's all about content...
Re: Policies about Twitter handles: I could link to examples of big names in this industry who've left digital debris in the road right now. But I'm not interested in creating enemies so I won't. LOL
Re: Policies about Twitter handles: My impression -- and I could be wrong -- is that any material (email, etc.) traversing the corporate servers and/or network belongs to the company. Of course, as you point out, Kim, that ownership...
Re: Policies about Twitter handles: Absolutely, Dream Chaser. I have been excited about a company, organization, or publication many times, only to see that their attractive and interesting Website hasn't been updated in six months....
Re: Social Business Policies: It seems to me that one big prior decision a company has to make is whether its employees' social media activities will be centralized or decentralized. In other words, is activity going to be governed...
Re: Policies about Twitter handles: I think it's far from clear, Mary. It's well established that an employer owns the company email account used by the employee, and everything which passes through it. But what about emails...
Re: Definitions and Scope are a Must: I suppose when we think of a social media crisis we often think of the viral videos known as United Breaks Guitar or Cancel My AOL Account. For sure every company needs a social media crisis plan...
Re: Policies about Twitter handles: Another suggestion is be 100% committed to the account. The web is becoming a wasteland of abandoned websites and social media accounts. If it doesn't work shut it down and delete it. When...
Re: Policies about Twitter handles: Actually, the ownership of a Twitter handle and contacts seems to fall squarely within the realm of items owned by an employer. Right now, email is owned by an employer; products created by employees...
Re: Definitions and Scope are a Must: Great observations, Jerry. One question, though: Can you elaborate a bit on what a social media crisis might be? Are you referring to a PR snafu, or something else?
Re: Social Business Policies: Just like a company normally has an employee handbook that deals with a variety of do's and don't's for a given organization, a company policy should be outlined in a manner that is according to the organizational...
Definitions and Scope are a Must: What constitutes a 'social business' is much more than simply having a FB or G+ page and some Twitter accounts. And your policies will also be very different for those different uses of social media. Generically,...
Policies about Twitter handles: Just to kick off the discussion, and in light of recent discussions about corporate Twitter handles, social businesses should consider creating a Twitter, Facebook, etc., policy that defines who "owns"...
Re: Creating a social culture: Encouraging employee participation is an essential step for becoming a successful social business. However, this can't be achieved if the master minds -so called social media experts- of the company don't...
Re: Can't optimize until you've defined terms & goals: Great post, Modza, but you make true socialization sound like a tall order - at least in the short-term. Is there scope for enterprises to aim lower, at least in the early...
A true social business implements social tools internally as well as in the market. What are the best strategies for optimizing engagement with employees?
Is it possible to list best-practices for ensuring that a cloud supplier complies with its assigned responsibilities - for example, for data governance, for scaling on demand, and for security?
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