It's now one minute past the hour so the official chat is at an end. Thanks again to Dpowell for participating in our program. You're all welcome to stick around and continue the chat if you wish -- but if you have to be somewhere else, that's fine too. And the audio portion is archived for replay on this page.
Question from Alison earlier in the program: Does the zoo expect mobile ticketing to affect staffing needs, too? Will they be able to maintain staff (instead of perhaps adding more ticket-takers) for the higher crowds or reduce ticketing staff?
right now our offers have been limited to member offers, we will be doing specials offers to mobile and on-line tickets purchasers for addiitonal deals on-site. Maybe not admission but discounts in food or retail
Do you use analytics for other reasons beyond marketing and sales? You talked quite a bit about animal preservation. I don't know much about this at all, but do zoos share data about their breeding animals, genetics, etc.
Are there ways you'd like social media tools to improve? Are there things you'd like to do to further nurture the relationships with visitors but cannot do yet because they're too time consuming, expensive, etc.?
Was there already a perception that Point Defiance didn't have enough info or readily available information to make some of the decisions it wanted to make -- and big data was the technological solution?
I think as a mid size organization we're at the forefront of using Big Data, I have been lucky that because of the respect that I have earned over the years to be able to move projects like this from idea to implementation
I do as well, Kim, but mostly because I like to have the tickets in hand in case anything goes wrong. Not so worried about the lines at the zoo, but I always buy in advance for huge events like PAX East or New York Comic Con to reduce line wait.
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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