The best marketing or service strategy? CARE MORE. Excellence and collaboration is a personal choice. Size will impact speed of adoption but key is to have courage and determination to champion an important cause.
Customer adoption of social networks is in its infancy stage but growing very rapidly. I can't speak to %'s but I am fairly certian that I am connected to hundreds of CIO/CFO/CMOs and if you include analyst and press I would guess the nubmer is 1000+.
The 1 page social media and collaboration guideline simply speaks to adopting and recognizing a business voice for both internal and external communication. Again, our culture allows to be more flexible regarding SM policies. Perhaps company size is an advantage - 1000 employees.
The social network management logic is additive functionality. If the social network is down, you revert to what every other vendor is doing now - traditinoal VPN or remote secure access. This is not intended to replace traditional management but add to it - the user experience is a massive differentiator.
Salesforce.com was named for the most innovative company in the world by Forbes in 2011 and 2012. The foundational security, scalability and availability of our solution (M2M social networking) is built on their technology. Also, we have 2 factor authentication logic for enhanced Twitter and Facebook securiyt with data scatch pad, integrated IDS/IPS, and more...
@Mary we are the first and only company to invent social machines... meaning, we can follow (Twitter), Friend (Facebook) and chat (Salesforce.com) to and from network machines. Our social customers manage their networks (machines) via social media.
@Vala, you mention in your writing that you even collaborate at an engineering level with machinery. That seems kind of an odd statement, but I think you have an internal program that tracks performance of gear. Is that right?
@Vala: When you look around, it seems that lots of companies are in trouble because someone is trying to control the order of things too much. Is social business a way to save firms that have fallen by the wayside? I'm thinking Yahoo, RIM, and some other firms that need help.
@Mitch-Thats right.I remember asking this question to a vendor who was selling a Web Analytics solution-What happens if the user accesses the site in trusted mode? Or Bans all Cookies?? Or Uses anonymouzers??? What happens to results then? Its all a bunch of nonsense then.
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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