Apologies but I have a 3PM meeting. It was wonderful chatting with you. My Twitter alias is @ValaAfshar. I hope to connect and learn from you. Thank You.
One of the most successful social businesses is IBM. 500,000 employees with 40,000 bloggers and active in 70,000 communities. MIT Sloan blog about IBM is an amazing read. SAP is another good example.
The best marketing or service strategy? CARE MORE. Excellence and collaboration is a personal choice. Size will impact speed of adoption but key is to have courage and determination to champion an important cause.
Customer adoption of social networks is in its infancy stage but growing very rapidly. I can't speak to %'s but I am fairly certian that I am connected to hundreds of CIO/CFO/CMOs and if you include analyst and press I would guess the nubmer is 1000+.
The 1 page social media and collaboration guideline simply speaks to adopting and recognizing a business voice for both internal and external communication. Again, our culture allows to be more flexible regarding SM policies. Perhaps company size is an advantage - 1000 employees.
We are not actively useing Pinterest but plan to do so. The driving factor for Pinterest is that we are building more and more INFOGRAPHICs and Pinterest is the best place for it.
The social network management logic is additive functionality. If the social network is down, you revert to what every other vendor is doing now - traditinoal VPN or remote secure access. This is not intended to replace traditional management but add to it - the user experience is a massive differentiator.
Salesforce.com was named for the most innovative company in the world by Forbes in 2011 and 2012. The foundational security, scalability and availability of our solution (M2M social networking) is built on their technology. Also, we have 2 factor authentication logic for enhanced Twitter and Facebook securiyt with data scatch pad, integrated IDS/IPS, and more...
The security levels that we have architected in our solution is more robust than many on-premise solutions. We are connected the machines via Salesforce.com chatter - fully certified, secure platform.
The Forbes link that I sent speaks to the benefits of social machine-to-machine networking. 25% of all internet traffic is M2M. The network social graph is inclusive of people and machines.
@Mary we are the first and only company to invent social machines... meaning, we can follow (Twitter), Friend (Facebook) and chat (Salesforce.com) to and from network machines. Our social customers manage their networks (machines) via social media.
@Vala, you mention in your writing that you even collaborate at an engineering level with machinery. That seems kind of an odd statement, but I think you have an internal program that tracks performance of gear. Is that right?
In a social business, the best ideas win, not the best titles. And, ideas can reach the very top without filters and gates. Individual brand is key benefit of social collaboration.
@Vala: When you look around, it seems that lots of companies are in trouble because someone is trying to control the order of things too much. Is social business a way to save firms that have fallen by the wayside? I'm thinking Yahoo, RIM, and some other firms that need help.
More CIOs are active in B2B. Today, if I am connected with a social CIO, we no longer use email to communicate. Nearly all communication begins via social and then moves to phone or in person.
@Mitch-Its not just that everyone goes out of Business here but also that we have to give a massive Margin of Error to the Data available from the Data Analytics solutions!
I am interested in how something like an internal social network can be made a vital part of what employees do, rather than just something to be updated occasionally.
@Vala: You mentioned that apathy and lack of engagement are obviously online. What do you do when an employee seems to show a lack of ability or enthusiasm for social business?
@Mitch-Thats right.I remember asking this question to a vendor who was selling a Web Analytics solution-What happens if the user accesses the site in trusted mode? Or Bans all Cookies?? Or Uses anonymouzers??? What happens to results then? Its all a bunch of nonsense then.
One thing we've seen recently when companies have PR crises is they need to have built the reputation on social media before the crisis. While things are still going well.
How is this different from business historically, though? People, culture, and process have always been important, haven't they? How does social business change that?
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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