I like to think of it as a kitchen table: When I was a kid, my parents sat at the kitchen table with a pile of Consumer Reports magazines to discuss purchases and finances. If the purchase was REALLY big (dishwasher, washing machine, or -- heavens! -- car) they brought in the aunts and uncles. Now, the conversation is happening on social media where brands can listen and join in. And the Consumer Reports is, of course, now Google.
Kim, Facebook's timeline is very helpful for marketers - it helps companies learn as much their audiences as the audiences are learning about them! And its impact can go beyond marketing - can also help with, for example, product design input
Mary, we don't typically deal with personally identifiable information - the information is at an audience segment level e.g. "females 30-35 with two children and who lean towards environmental issues"
Attributes are like adjectives - in that they qualify an audiencesegment's view. For example, attributes of someone leaning towards an Audi could be "power", or "design" or "saefty". The dsitinction between those matters a lot to marketers - as they have distinct, nuanced meesages on those topics
I want to follow up on Pinterest: I've seen reports that brands are having difficulty monetizing Pinterest. People pin, but they don't buy. What are you seeing? Have some brands been succcessful using Pinterest for sales?
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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