Jeff, thanks for a great talk. Question: It seems like you are part of a movement to make the CIO more business savvy. Where did this change start - in large corporations, startups, as a new idea from a business school?
@Lin: I think the example Jeff gave was that if a CIO approaches a marketing head and says "You need to do social networking," it won't be as understandable as if the CIO explains an opportunity that might arise from using social, then goes on to explain the how of it.
@Nicole - I like your question earlier -- "Nigel Fortlage wrote today about the need for CIOs to ditch the "techno babble" in favor of speaking the language of business. I wonder if The Office of the CIO promotes that."
Someone has to manage IT, but they can manage it as a techie, as a strictly business person, or as something else. Two extremes are a CIO enamored of the technology, or a CIO who only cares about the bottom line and uncomfortable with the technology.
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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