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Brian Margolies, CIO, Allied Beverage Group

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well @Nicole I deployed myself in the social JUST FOR THE SAKE OF IT.. (had to have the last words.. loved the session btw)

IQ Crew

Thank you all for tuning in and for the questions.

IQ Crew

social data is to be leveraged ("The Show Must Go On!! - PF)

IQ Crew

It's been my pleasure Nicole, thank you for having me.

Rank: Cave Painter

Thanks IE! Brian, Nicole, Kim and Mary!!

IQ Crew

We had many senior level proponents of expanding social media here but in the end our marketplace and our role in are well defined

Rank: Cave Painter

Brian, thanks so much for joining us today!

IQ Crew

I'd love to see a case study. I'm DETERMINED that there MUST be a social benefit!! (challenge) :))

IQ Crew

Thanks for a lively chat.

Thinkernetter

Any final questions for Brian before we set him free?

IQ Crew

I'm learning here Kim!! :) 

IQ Crew

possibly, haven't studied the recruitment aspect

Rank: Cave Painter

I really like hearing an actual case study.  Talking in abstractions, we're in danger of forgetting the specificity of certain businesses - like Brian's.

Thinkernetter

can branding assist in HR? (recruiting top talent)

IQ Crew

we have 3 major competitors in state

Rank: Cave Painter

At least that's one less challenge for you, Brian.

IQ Crew

Brian, very roughly how many competitors do you have in NJ? 

Thinkernetter

Right. Every business has to determine what, if any, benefit social brings... not just deploy social for the sake of it.

IQ Crew

No benefit of branding to us...we're strictly middlemen

Rank: Cave Painter

and minimal leverage of feedback for the role of the distributor. 

IQ Crew

We grow revenuse by finding the right mix of products at certain price points. It actually translates into higher revenuse...people are drinking!!

Rank: Cave Painter

It's refreshing to hear that social media might not serve, Brian. We are so used to hearing the koolaid drinkers hold forth. But it's clear that there are many businesses that really won't benefit.

Thinkernetter

so.. essentially there is no solid core benefit in branding for you guys? 

IQ Crew

Yes most certainly to Kim's point

Rank: Cave Painter

and/or marketshare

IQ Crew

We can see no hard benefit for social media yet...meaning we can't, nor do many consultants and so called experts, find any way to measure increased case sales for us

Rank: Cave Painter

how does a wine distributor centric to a state grow in revenue? 

IQ Crew

I guess customers tell retailers what they want to drink: that's where the obvious social feedback loop is.  Brian's enterprise services the need.

Thinkernetter

the market must be extremely finite for the distributor. I know NOTHING about the constraints and regulations please pardon if the questions are irrelevant.

IQ Crew

Ah great point about cloud security.

IQ Crew

B2B social media benefits are among the most difficult to identify

Rank: Cave Painter

what would be the benefit of supplier-distributor social benefit? meaning when you hear of a brand you think of the carrier.

IQ Crew

enterprises need to worry about cloud security in so much as you're now a target on the level of the cloud providers other clients. If they are a bank and someone wants to target them, you de facto become a target as well

Rank: Cave Painter

Brian so are you saying you have YET to find a social media benefit? I'm wanting to believe there is if studied long enough.

IQ Crew

Our role, socially, in the marketplace is indirect. Consumers never hear of Allied

Rank: Cave Painter

How much do you think enterprises should worry about cloud security in general?

Thinkernetter

Social media impacts are more felt by the supplier than us

Rank: Cave Painter

Thanks, Brian.

Thinkernetter

Cloud SLAs never cover evverything, its one of the reasons why I'm careful about the services I might deploy

Rank: Cave Painter

or Ciroc.. upstream social partner would be Diddy :)

IQ Crew

My team has changed most drastically by becoming a "team" rather than a collection of specialists

Rank: Cave Painter

are there benefits to facebook likes and twitter notariety(sp) ex: as a known exclusive distributor of fine single malt scotch or best cognac in NJ..

IQ Crew

There are industry data reporting services that report our sales to our suppliers

Rank: Cave Painter

Also, are you confident that your cloud SLAs cover everything? We hear that some enterprises have been surprised by what isn't covered.

Thinkernetter

How has your IT team changed since you took over?

Thinkernetter

who relays the data from the retailer to the mfr? loss prevention in this instance. a product has a surge of "disappearing". 

IQ Crew

Oh, I'm faced with budget contraints as I have to carefully choose which areas I need to invest, deferring others

Rank: Cave Painter

Mary, I'm reasonable confident about security though I'm always looking to improve. It has to be balanced with impacting peoples ability to do there jobs however

Rank: Cave Painter

So you aren't faced with budgetary constraints Brian, in terms of what you'd like to invest in IT-wise?

IQ Crew

@Brian: How confident are you about security? You mentioned the greater control you now have. Any fear about clouds, mobile gear (BYOD), etc?

Thinkernetter

Our pucrchasing relationships with our suppliers generally mitigates any negatives around demand spikes

Rank: Cave Painter

The single biggest challange is the unpredictablity of new/advanced technologies

Rank: Cave Painter

how does it affect(sp?) the distributor when demand for a product (Veuve Cliquot in this example) suddenly SKYROCKETS. (this can also be foreseen via social analytics I believe)

IQ Crew

@jwallace I think you had some questions -- please feel free to re-post them for Brian.

IQ Crew

Kim, scaling up may become necessary should we launch expansions. Thise expansions could come in several forms, all of which would require more lead time for my business partners than IT

 

Rank: Cave Painter

If we weren't out of time my next question would have been, what do you foresee as your single greatest obstacle to achieving your goals within Allied this year?

IQ Crew

Your welcome Mary and thanks for the kind word

 

Rank: Cave Painter

I was thinking this might be another reason to be skeptical about cloud solutions.  You're not the type of enterprise which is likely to be confronted by urgent needs to scale up resources, right?

Thinkernetter

Welcome to the chat, Brian! Sorry I had to cut you off there. Thanks for joining us here.

IQ Crew

Thank you for a terrific interview, Brian!

Thinkernetter

To answer Kim's question, we do compete for market share on a service basis so the type of technologicial decisions are influenced by that

 

Rank: Cave Painter

Brian: It seems that something which differentiates your business from many others is that it has a defined, relatively finite market.  You are competing for market share, rather than looking to expand without limits.  Does this influence your thinking on scalability when it comes to IT investment?

Thinkernetter

And it looks like you have plenty of questions.

IQ Crew

Hi all -- Brian is already logged in so he should be here.

IQ Crew

is there a role in the supply and demand for the DISTRIBUTOR?

IQ Crew

oooooh Good question!

IQ Crew

sounds like me!! minus the HR debacle

IQ Crew

there's a blog!! I saw it yesterday Nicole :)

IQ Crew

Six hours downtime doesn't sound bad, but for a business based on instant response/delivery it must be a nightmare.

Thinkernetter

Ping at you too.

Thinkernetter

Ping! Interested in hearing about enterprise analytics

Thinkernetter

What system is Cloud competible with

Rank: Cave Painter

Good question, JW.  I wonder if this is an example of a company which doesn't foresee need for scaleability.  The market is finite, it's a matter of fighting for market share.

Thinkernetter

who loses out when the wine is stolen from the retailer? 

IQ Crew

how about scalability?

IQ Crew

Can't trust the cloud to improve on reaction time?

Thinkernetter

Order management must be the critical function for this business.

Thinkernetter

Interesting to hear management and actual infrastructure not cloud-worthy.

Thinkernetter

Yes, welcome!

Thinkernetter

Makes sense to move administrative functions to the cloud.

Thinkernetter

Welcome JW, Rita.

Thinkernetter

that is a supply chain analytic question ;p

IQ Crew

I wonder what kind of team Brian started out with?

Thinkernetter

I have a question about logistics. do they outsource or have within.

IQ Crew

So the  networking equipment AND topology was consolidated and changed, it seems.

Thinkernetter

How did management make this huge jump?

Thinkernetter

Yes, you're in teh USA now, Kimbh.

Thinkernetter

Both companies have signficant value chains, though, eh?

Thinkernetter

Allied Beverage, sorry.  (I think Allied Brewers is English...)

Thinkernetter

Quite a jump from Scholastic to Allied Brewers.

Thinkernetter

Booze cruise!

Thinkernetter

Cans on!  Here we go.

Thinkernetter

Hey everybody. Please be sure to share your questions for Brian here. We'll go live shortly.

IQ Crew
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