A global marketing executive with both classic and digital marketing expertise, Barbara has a track record of transformative marketing. Put to use growing B2C and B2B technology companies in hyper-competitive industries facing disruptive change, her experience covers 150+ markets across the Americas, EMEA, and APAC, including China.
Barbara has been in the forefront of web, wireless, and communications technology. An evangelist for mobile hardware and software, she is a pioneer in the delivery of speech recognition, mobile social media, and mobile commerce. She had held executive positions with Philips Electronics, Comverse, and several startups in the mobile, heath and beauty, travel, and retail space.
Barbara serves as an advisor on several CMO Council boards, including the Customer Experience Board and the Global Mobile Mindset Initiative (F.A.M.E.). She is a blogger on thecomosite.com and Thinkernet on the internetevolution.com.