Over the years (~20), extensive experience working with independent research teams, Fortune 100 companies, ad agencies and clients worldwide in primary qualitative research, focus groups, public opinion gathering and consumer testing.

I am a market researcher with the benefit of observing and assisting countless moderators and their clients throughout the years. I speak with everyday consumers and business professionals of all age groups in focus groups and individually for the development of advertising, products and services. 

I enjoy working in the following areas: consumer package goods and services, technology, entertainment, travel, food, beverages, health, fashion, and beauty.

Of great interest is how the UC platforms influence and shape pre-scribed "generations" of consumers. And how First Globals "perk up" the influence of seemingly everything.