"Facebook is probably the most secure platform, but I also feel it's the least dynamic for businesses."
@Jason: I agree. Facebook does have the weakness of being least dynamic for business use but the huge consumer base offers lots of potential for businesses. As a result, companies are finding ways of molding Facebook for business use either through in-house developed tools or other third-party tools.
As platforms become more successful, they also become higher profile security targets. Hopefully security fears don't scare off corporate prospects. Tumblr has the ability to expand corporate brand relationships, for those who explore beyond FB and Twitter.
That's true. Facebook is probably the most secure platform, but I also feel it's the least dynamic for businesses. I guess it's a risk versus reward equation with Tumblr and Twitter, to an extent.
That's a great point -- and definitely something companies need to consider if they start thinking about Tumblr to their social media mix, whether it's for internal or external use.
True, but as one who has written about and followed Biz Stone for years, Twitter only started having issues after the magical four-year time frame, again reaching the point where the bad guys see benefit to messing with them.
Not realizing this blog was coming in, I reached out to IBM (which, as you note, sponsors IE) to see if they might talk with us about how they're using Tumblr. They're doing a great job with it.
Tumblr has several factors going for it:
- Broad base of users, as you note.
- Easy blog setup and usage. You don't have to mess with configuration and installing anything (although customization options exist for those who want to really brand their site). Just register and you're off.
- It's a blog platform AND a social network. Tumblr users have a dashboard which lets them subscribe to, and interact with, many blogs. For users who don't want to mess with that, your Tumblblog just looks like a blog.
hounhosp - Good point. Tumblr is image-intensive. You can host a text-heavy blog on Tumblr -- and many people do -- but the culture is lots and lots of pictures.
If I recall correctly, Tumblr is about four years old. That is long enough for security issues to start creeping in, and it seeems to have enough popularity that the bad guys will also be interested.
You're right, hounhosp, in that it's vital that companies don't adopt Tumblr half-heartedly. If they're going to do this, they must embrace Tumblr, follow up on it, and respond in a timely manner. They can't use Tumblr in a wishywashy way, otherwise they'd better off just avoiding this social network entirely and limiting their brand to Facebook and/or Twitter, etc. If they can't afford to add another site, then don't do it. Or if their customers don't use Tumblr (at least now), then there's no reason for them to invest in this network.
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE