Love your video commment!

I have to confess that mostly when I watch a YouTube video that starts with a commercial, I'm almost always immediately looking for a way to skip the commercial. 

But sometimes not. On one occasion, the commercial was so good that I forgot what video it was I had come to watch. 

smkinoshita - In order for Internet Publishers to really succeed, they need to integregrate the ads instead of mindlessly force them on visitors.  All interruption does is train visitors to avoid ads...

Exactly so. When visitors see a pop-up, they don't read the text. The first thing they do is look for the X button. 

jaballo - I use my real name on social media and forums too, for the precise reason you describe. I want people to know who I am. 

But that doesn't require linking Facebook to other platforms and communities. 

I love Facebook, but I don't trust it very much. 

The primary value of pubishing used to be the ability to tell stories. You had the publisher on one side, and audience on the other.

That's still an important part of publishing, but only part. Now, you don't have the publisher on one side and the audience on the other. You just have a community. 

Consumer Reports has a database of product reviews that its subscribers find valuable. 

I remember when I was a kid, my parents had a library of CR back issues. Having them online is less dusty. 

I avoid using Facebook as login credentials. Too many security complications. I don't want to give Site XYZ access to my Facebook account, and vice-versa, unless it benefits me somehow. 

I feel your pain. But it's a necessary evil to make the show possible.

Your article has just reminded me of the annoying advertisements that keep on arousing my anger whenever I am watching my any favourite tv show.They are the worst distracters that ruin all the fun in the similar way as ads do when we are reading any content online. 

I agree that the solution is integration. Unfortunately, most publishers opt for interruption, simply because they feel that their content might be worth going through all that hassle, on the reader's end. Sadly, that's not the case most of the time and pop-up subscription requests and surveys... they're the worst.

Exactly, but would I therefore be right in supposing that there's a passive audience which does consume TV commercials, and will therefore consumer online commercials too?  There must be some reason businesses are still advertising on TV (at all) so many years after remote controls and VCRs (remember them?) changed our habits.