The only channel I can say I watch on the regular is CNBC. I do watch television programming from time to time, most recently the Superbowl.. where I thought CBS might have ran commercials during the "Black Out" which tide and another product had commercials ready for "gets the Black out" and another which used the term 'black' which almost seems synonymous with the "black out".
other than that I don't really notice commercials on tv anymore, strange. well unless my friends or people I've worked with early on are in them. I've been in 5 nationals 2 decades ago in a span of about 2.5 to 3 years and had the privilege to experience the production as well as marketing perception from that side of it.
I was just thinking of channel surfing using the remote control. True, it often just takes you from one commercial break to another, but does anyone watch commercials all the way through?
I'm going to agree that it has gotten better, as not only have I begun seeing more movie trailers there, but in a few cases, I have seen them there first.
But if I want to listen to a song that's about a minute long, and it has an advert, generally I'll just find one that doesn't
I'm going to disagree with your opinion on the youtube model. perhaps it's the commercials we (you and I) view on the content. The commercials I've seen are usually national commercials such as MSN's new commercial for Windows 8 and movies.
I rarely click away as byt the time 5 seconds are up, I'm wanting more. e.g., trailers and trailers have gotten better.
we can sort out our different opinions with metrics if they're avail.
I spend A LOT of time on youtube, mostly in the VEVO music video section sharing new content across the social.
@jwallace -- In my experience just about everyone mashes the "skip" button while waiting on that 5 second countdown, or the ads are completely ignored if they're forced.
YouTube has a terrible model, although other video hosting sites have worse ones. I'd be interested in seeing the analytics behind exactly how many people mash Skip.
That said it seems as if consumers will demand change and it will happen fast and furious as people stop using sites that use this behavior to consume content!
"Commercials are more engaging than Internet ads,"
the formula for youtube ads have been more than impressive.
I'm comfortable stating that most viewers will watch the commercial rather than click 'skip', on youtube commercials when given that option - most have a formula that keeps you watching.
the commercials that force you to view upto 25 seconds are not the same.
inability to adapt, innovate and resistance to change in the realm of revenue model. Where greed coupled with lazy gets the best of the business entity/sector.
I saw newspapers hire people to sell subscriptions outside grocery stores when they CLEARLY should have been focusing on accelerating into the new.
it is the same for aspiring artists to sell cds outside of the malls rather than pushing ubiquity first revenue later (URL) on spotify and other music streaming platforms on the cloud.
imho, traditional media and Hollywood should be viewed as separate entities. While on the topic of ineffective or distractive advertisements, I came across this, which is the best ad presentation I've seen to date outside of youtube.A trailer plays before the article, however the default option is for the user to TURN ON the volume. then it takes you to the article. user friendly, as in easy on the eyes and seamless.
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
By now, you've most likely heard about the 3D-printed gun that Texas-based Defense Distributed demonstrated last week. But we haven't heard the last about the censorship war that began soon afterward.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
