I have seen talk about the perceived racial issues the add drew, and personally I thought it was rediculous. I saw the commercial, and I did not see anything I thought could be perceived as racism. I was actually surprised when I saw the chatter on Facebook. I am also surprised someone didn't complain that the commercial was sexist, since the ladies won the race.....I guess that would have only been an issue if the cowboys or badlanders had won....
or is this like the people who deliberately plan an event for too small a room in order to make their event look more popular?
The other problem with this ad is that it was a bit too hip for the room. People are going, oh, showgirls, oh, there's showgirls, there's soldiers, etc. It looked to me like they were referencing movies -- Priscilla Queen of the Desert, The Road Warrior, and I forget the other one though I recognized it at the time. But the average Super Bowl person is not going to have recognized them.
I like the product well enough, but I can't imagine why I'd become the fan or follower of a soft drink. Not even Moutain Dew. Sorry, Mitch, Diet Mountain Dew.
syedzunair - It is in human nature to make mistakes but that same nature also teaches us to learn from them.
The world has been doing business on the Internet for almost 20 years now. That's more than enough time for companies to learn to keep adequate web capacity without having to learn that lesson the hard way.
Coke has a HUGE fan following and it was able to come out of this as the champion because of that loyal following. It it were a brand with a lesser following or one that did not occupy the premier position in the consumers minds the results would have been different.
It is in human nature to make mistakes but that same nature also teaches us to learn from them. Mistakes will be made but what is important is that if you learn from those mistakes or not. Secondly, mistakes can be prevented by training the users and enabling them to work efficiently.
"Well, as they saw, any publicity, even the bad kind, is good publicity. It's a shame Coke's IT team failed so badly in that department. It's like they threw away millions of advertising dollars because they couldn't keep the site up or make it work. Epic fail right here."
Rightly said stotheco..but I believe that Coke is fortunate enough when it comes to customers' loyalty... No matter what the coke will do, this brand will always remain consumers' favourite
soft drink brand as it has been serving them marvelously since decades.
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
