@Mitch - I agree hosting is a specialized skillset, but at the end of the day Coke probably owns the application software running on the infrastructure. Thus making them ultimately responsible for performance testing the application prior to "go-live". I wonder how much load testing did they actually do.
for those IT professionals who were responisble for this failure I am sure lessons learned will be well remembered but it is becoming harder and harder to predict the level of engagement from customers. It seems in the age of smart devices and constant connection strategies for DR, and redundancy in systems need to be a priority. I am often astounded at RFP requests asking providers to skimp on redundancy and DR requirements
I agree with you, @Mitch & @Kicheko -- this won't hurt Coke much because that's not their business, but it will certainly hurt the reputation of whoever they used for it!
Its fairly bad publicity but i agree with you that since website hosting is not their core business, it may be forgivable. After all a lot of people nowadays appreciate the concept of excess traffic to a site and that it can cause it to collapse. Whether or not this was the cause, many people may assume this.
If Coke was in the web hosting business this would be a huge black eye, but it doesn't seem to reflect on the company's ability to distribute beverages.
Although it could put off potential business partners and investors who might view the outage as a reflection on Coca-Cola's ability to execute.
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