@Mitch - I agree hosting is a specialized skillset, but at the end of the day Coke probably owns the application software running on the infrastructure. Thus making them ultimately responsible for performance testing the application prior to "go-live". I wonder how much load testing did they actually do.
for those IT professionals who were responisble for this failure I am sure lessons learned will be well remembered but it is becoming harder and harder to predict the level of engagement from customers. It seems in the age of smart devices and constant connection strategies for DR, and redundancy in systems need to be a priority. I am often astounded at RFP requests asking providers to skimp on redundancy and DR requirements
I agree with you, @Mitch & @Kicheko -- this won't hurt Coke much because that's not their business, but it will certainly hurt the reputation of whoever they used for it!
Its fairly bad publicity but i agree with you that since website hosting is not their core business, it may be forgivable. After all a lot of people nowadays appreciate the concept of excess traffic to a site and that it can cause it to collapse. Whether or not this was the cause, many people may assume this.
If Coke was in the web hosting business this would be a huge black eye, but it doesn't seem to reflect on the company's ability to distribute beverages.
Although it could put off potential business partners and investors who might view the outage as a reflection on Coca-Cola's ability to execute.
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In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
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