Yes, but the content on YouTube, Vimeo, DailyMotion, etc., all tends to be either 2-7 minutes long, or pirated. Those services still haven't quite made the leap to consistently good longform video that's also legal.
Tom, I'm not sure I accept the premise that there's a dearth of good content. Purely anecdotally, I'm conscious that YouTube, not to mentio Vimeo, DailyMotion, and the rest, have all kinds of content I'd love to watch -- I just don't have time.
But I'm grateful, in any case, for your explanation of the move towards charging content providers for access to distribution. Very interesting.
Good point. So it sounds like as much a question of psychology and perception as reality, then. Ads are not perceived as paymentin the same way that cash is. Thanks!
It's more complicated to share ad revenue sources because they're not direct payments, and there's also more public understanding of the notion that if somebody "pays" for something then how that payment is divided among those who provide the something is a fair question. For example, Netflix has generated more pressure and issues in settlement than Hulu's basic service did, or than "ordinary" YouTube does.
The number of I Love Lucy reruns I'm willing to watch is none. :)
I'm wondering why charging subscriptions for content creates payment problems but ads don't. Either way, the publisher is getting paid -- either by the subscriber or by the advertiser.
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The US National Security Agency learned the hard way that it can be dangerous to give a contractor too much money and access, with too little scrutiny. The NSA and other government agencies hire tens of thousands of contractors
a year to analyze data. Edward Snowden -- who revealed himself as the NSA leaker after fleeing the country -- was one such contractor, reportedly holding a $122,000 salaried position at Booz Allen Hamilton at the time of his departure.
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Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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