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Alan Reiter
Thinkernetter
Monday February 4, 2013 10:03:46 PM
no ratings

Hi PaulS,

A lot of people are upset by BlackBerry outages, and the company has promised it would do a better job over the years. Still, all cellular operators have outages sometimes. Verizon Wireless has experienced several LTE outages.

I suspect that most people aren't concerned too much about the outages but about other aspects -- the quality of the BlackBerr 10 operating system, the availability of the applications and the quality of the applications.

PaulS
IQ Crew
Monday February 4, 2013 7:57:17 PM
no ratings

Blackberry missed the boat I think anyway. The outages they have had recently are killing them. I dont see any of these phones taking off. They may be better than what they had, they might be better than droids, but they have burned alot of bridges with there service outages. What good is a phone if the service is terrible?

Alan Reiter
Thinkernetter
Monday February 4, 2013 5:35:02 PM
no ratings

Hi DrT,

For some organizations, security is paramount. Financial institutions, corporations with highly confidential research and government agencies must have the best security, and that's what BlackBerry offers. These institutions might love being able to give the new BlackBerry 10 handset to employees because it not only has excellent security and can run corporate applications (that need to be rewritten for BB 10, though), but also can run advanced consumer applications.

Also, cellular operators would like a third viable platform after Android and iOS to increase the competition and be able to offer a variety of handsets. So BlackBerry and Microsoft will be fighting for No. 3. So far, Windows Phone 8 hasn't captured much of the market, so BlackBerry still has a chance.

Yes, it's late in the game, but it's not over for BlackBerry.

DrT
IQ Crew
Monday February 4, 2013 4:37:37 PM
no ratings

I know many liked BlackBerry very well and it was really hard to switch to something else. However, isn't this late? Many CEO already gave up on BlackBerry and they know use iPhone and iPad. You can not really sustain existence in the market just because you have higher security measures.

DrT
IQ Crew
Monday February 4, 2013 4:31:59 PM
no ratings

I agree. That changed recently tough. Individuals want to use their preferred device, not the one enforced by the workplace. BYOD has impacted many organization and continue to change it.

Alan Reiter
Thinkernetter
Monday February 4, 2013 1:16:23 PM

Hi Mitch Wagner,

Exactly.

When I began covering mobile communications in the late 1970s, wireless data was almost non-existent and cellular data trying to get 300 bps modems to work -- monkeys staring at black obelisks. Then for many years, only large corporations could afford to develop proprietary networks, hardware and software. Later, two important public mobile packet data networks launched -- RAM Mobile Data and ARDIS -- which were used by a fair number of businesses, and which started Research In Motion's/BlackBerry's rise to power and its "crackberry" fame.

But when consumers have been buying more advanced technology they began resent using more primitive and less useful technology at the office. Therein lies the problem with BlackBerry, of course -- consumers (as employees) buying superior iPhones and Android phones, and to a lesser extent, superior Windows Phone 8 handsets.

Also, home users are becoming wedded to the operating system ecosystem which, as I noted, BlackBerry doesn't have (desktop OS, significant cloud services or tablet to speak of). These ecosystems can cause security problems for enterprises, however.

(Have fun at the off-site meeting!)

Alan Reiter
Thinkernetter
Monday February 4, 2013 12:54:46 PM
no ratings

Hi hiranya,

After several years of the BlackBerry operating system not being competitive, especially for consumers, finally it seems that in many ways BlackBerry 10 has caught up to iOS and Android, and perhaps surpassed it in some instances. But it still has rough edges and lacks some major applications.

Alan Reiter
Thinkernetter
Monday February 4, 2013 12:52:41 PM
no ratings

Hi mtechie (Michelle),

I'm always interested in learning more. As for BlackBerry's marketing, I guess I'll know this week whether my blog idea is accepted.

Mitch Wagner
Thinkernetter
Monday February 4, 2013 12:52:06 PM

Windows had loyalists in the 1990s. Sometime during the 2000s, that went away. 

It's part of the consumerization trend. In the 90s, people had better technology at work than they did at home, and that included Windows. 

Now, that's the reverse, and people prefer the technology they use at home. 

People bought Windows machines at home because they were happy with the Windows machines they had at work, and they also needed the home machines to be compatible with their work systems. 

Somebody -- I think it might have even been a Microsoft exec -- said it this way: We've gone from "I buy Windows at home because I need my home computer to be compatible with my work computer" to "They make us use Windows at work."

Alan Reiter
Thinkernetter
Monday February 4, 2013 12:51:23 PM
no ratings

Hi Ariella,

I try to check out lots of wireless Internet stuff!

As for the BlackBerry marketing blog, that's up to the editor. I guess I'll hear this week, although the UBM editors are busy at their annual off-site meeting.

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