In my opinion Blackberry has been an outstanding platform with unmatched security and performance. The more I see and learn about Blackberry OS 10, the more I look forward to owning it.
Windows is different. People in "the industry" have this negative view of Windows from various problems, most of them from ten years ago. But the average person simply sees Windows, Microsoft and its leadership as mostly in a good light, along the lines of a company like Disney.
I think carrying the brand across all products makes sense. In fact, I have written that I think there is too much focus on cross platform and interoperability. What people really want is join one or the other camp. Look at Appleheads. They don't care what anyone does but Apple. I think there can be Windowsheads. There are certainly now Googleheads with Android and Chromebooks. And Samsungheads especially if they go all the way with Tizen.
People want to join a team and play for it from top to bottom, soup to nuts, car to home to mobile to work area to gaming room. So these OS/device combinations become like NFL teams with their own colors, styles, names. And so on...
It's just that I think they need a shot in the arm.
Like just call the product "Berry" (reminicent of Apple). They could do all these "flavors" of phones for girls, Powerpuff style, like Strawberry, Blueberry...
Or else go retro ironic and hire Chuck Berry.
(No doubt it's all been done before...but still...something...new!)
BlackBerry loyalists are dwindling, but they're die-hard. They're looking for a reason to stay with BlackBerry. Maybe this new announcement will be enough.
Many people don't even know the name Research In Motion. They know their phone as a BlackBerry and think that's also the company name. However, BlackBerry is a very well known brand, so changing the name makes sense. In fact, in some countries, BlackBerry is still a premium device, although that aura certainly has been fading.
However, I understand what you're saying about changing RIM's name to something that isn't burdened with the problems of the BlackBerry phones over the past several years.
In fact, some tech writers have suggested that Microsoft shouldn't have used "Windows" in the branding of Windows Phone or with the "Windows RT" tablet because of the negative connotations about the Windows operating system. Some suggested the name Metro, based on what Microsoft previously called its tiles-based GUI.
But with Ballmer at the helm, there's no way anything relating to Windows wouldn't be called...Windows.
If I were BlackBerry I would change my name...to anything other than BlackBerry! I guess I just have this really strong image of what a BlackBerry is -- this phone with the chicklet physical keyboard, being used by a 35 year old marketing executive talking non-stop in her car on the LA Freeway...in the mid 1990s! I'm sure those exist, but trendy people want their keyboards on the screen.
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