Since it "must be true" if it is on the Internet, too many organizations assume that "data availability" and "data accuracy" are the same thing.
Over the years, in order to test applications and social media, I have built several fake profiles (it was easier than explaining to my connections that they should ignore my next 25 Facebook posts as I tested to make sure all of a websites social media links worked). I am constantly amazed by friend requests to a fake profile and my fake people have even been tagged in photos - but maybe those are other fake people. But most interesting, one of my profiles recently jumped from online marketing to direct postal marketing and I am now getting physical junk mail. I guess multichannel marketing works - but bad data on one channel probably equals bad data on another channel.
The service station example is an intriguing one. By tapping into POS systems, companies can find out what customers really want, as opposed to what customers say they want.
It is overwhelming! But as you pointed out, it's one of those tasks that has to be done -- and done right. It's also a reason why rogue cloud deployments are such a bad idea; they make risk management more challenging since IT and legal have no idea where data resides, who is hosting this information, how many versions exist, and so forth.
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The US National Security Agency learned the hard way that it can be dangerous to give a contractor too much money and access, with too little scrutiny. The NSA and other government agencies hire tens of thousands of contractors
a year to analyze data. Edward Snowden -- who revealed himself as the NSA leaker after fleeing the country -- was one such contractor, reportedly holding a $122,000 salaried position at Booz Allen Hamilton at the time of his departure.
Midsize businesses rarely achieve the same standards of security in their own datacenters as professional providers that specialize in delivering these services to organizations.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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