Russell, I agree. You need to know not only where the conversations are taking place, but where the influencers and advocates are joining the conversations, and in the B2B space that may well be blogs or forums rather than Twitter.
Russel: That is the risk you have to pay when you depend totally on social media. I guess we still cant move to that level since the social media we do have are not professional enough.
Ha ha good point Mr. Roques. Yes exactly you have a very good point. You need to make customers feel that you are willing to listen to any commewnt they say. It makes them feel that you pay special attention to them.
The problem with relying too heavily on listening platforms for B2B marketing is that these systems are very twitter-centric whereas in many cases the B2B discussions are happening off-twitter, in review sites, message boards, etc. You may be listening to the wrong things...
Well, start off with #3. Although we all know that issues will come, no matter what.
Even with consumer relationships, I've seen how businesses that make an extra effort to ask about issues (after a negative review) make customers feel important and at least with me, stop spreading any bad reviews about the product.
Well point 1 and 3 are clear and sounds really good but point 2 , how do you join a conversation without listening ? If that happens you have no idea on what you will be joining into. I think this is something which happens currently and a very common mistake many do make. That is why many fail.
You must expect some bad reviews. It is how the store responds to those bad reviews which can make the difference. As long as there arn't to many negative reviews that is.
Smart businesses know that a few bad reviews just make the overall review process look more legitimate. Smart customers who see 100% good reviews will suspect that all of the reviewers are ringers for the business.
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Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
