Being hooked out of habit on social networks is the most evident when the opportunity for in-person connection is there. It can be a way to avoid interacting on deeper levels, or putting one's self out there in the real world.
Personally, I have connected with people on planes and had great conversations, even conversation leading to new client opportunities. Travel is all about expanding horizons. In order to do this, you have to look at the horizon, not at devices with your head down!
Being hooked out of habit on social networks is the most evident when the opportunity for in-person connection is there. It can be a way to avoid interacting on deeper levels, or putting one's self out there in the real world.
Personally, I have connected with people on planes and had great conversations, even conversation leading to new client opportunities. Travel is all about expanding horizons. In order to do this, you have to look at the horizon, not at devices with your head down!
I find this ironic because although you will not be alone in the strictest sense of the world, you might be physically alone. For some people, maintaining a connection is important. I understand that, because I get that way too sometimes. However, I find it perplexing that some people have the chance to really socialize in real life but spend their time instead on social networks to interact with others virtually.
I think the big reason why people's outlook on traveling has changed is because they are not "alone". They know they can rely on social media to make them laugh and be entertained. It really makes your friends one tap or finger swipe away, so nobody ever really travels alone since their friends and family are with them in more than one sense.
I agree - There is human need for connection, and social media certainly assists in having this need met. The use of social media for travel serves a similar purpose as dogs used as therapy pets for people with anxiety. You are never alone, and if anxiety comes up (as it can when traveling) contact is only a click away.
You're not kidding, @Magneticnorth!! I also advocate testing on what's 'already known', because sometimes it's wrong. Especially when one can easily note what the expected results should be if things are right... and then the data doesn't add up. Really shakes things up.
Unfortunately sometimes management feels that there's no way they could be wrong, and it's the analyst who's made an error. Gets worse when they've no way to disprove the analyst.
I think the big reason why people's outlook on traveling has changed is because they are not "alone". They know they can rely on social media to make them laugh and be entertained. It really makes your friends one tap or finger swipe away, so nobody ever really travels alone since their friends and family are with them in more than one sense.
I agree. Interpreting sentiment is no easy task and there are oftentimes many ways to interpret one comment or another. I think overall it's positive to hear people are looking forward to traveling.
Who really knows what's going on? Surely not me. Let's be wary of depending too much on what data seems to be saying lest we act hastily and really fall off the cliff.
There's no doubt that research, when done or interpreted poorly, could mislead people. But that's the difference between good research and bad research. Pretty much any work, when done poorly, will likely do harm.
@smkinoshita: This is why we marketers should rely on research to gauge consumer sentiments. All too often, my clients don't want to spend on research, thinking that they already know what the market needs. You just can't assume that your views represent those of your customers' even if you're part of them yourself. The data will still speak for itself, but that'll only be worth something if we listen.
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Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
By now, you've most likely heard about the 3D-printed gun that Texas-based Defense Distributed demonstrated last week. But we haven't heard the last about the censorship war that began soon afterward.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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