hardenm1companies that are not comfortable using the cloud aren't going to be Evernote business customers. I think the best companies will be small businesses to medium businesses that have a number of employess currently using the tool individually, as a team or project for collaboration.
Interesting questions re: compliance and liability. In the legal industry, there is even a (minority) school of thought among armchair ethicists that using cloud-based email services to communicate w/ clients or on client matters is a breach of the duty of confidentiality because of those services TOS.
Personally, I disagree with such a notion, simply because an attorney has the right to hire people and outsource clerical work -- which, in this case, includes message transmission. If it's not a breach of the duty of confidentiality for my secretary to have access to my correspondence to you, how can it be a breach of that duty for my email provider -- or FedEx, for that matter -- to have access to that same correspondence?
Evernote is a prime example of the Bring Your Own Cloud (BYOC) trend. As with BYOD, users bring hteir own technology into the workpace. SHould IT be cncerned? DOes this present compliance, legal liability, security, and support problems?
I use Evernote for work myself -- It's one o fhte most useful apps on my desktop, iPhone, and Nexus 7. I love that it effortlessly syncs information between all three platforms.
One way that users of cloud services lock users in is to get users to build ever-increasing mountains of data. I have a couple of years' data stored in Evernote, and five years in Gmail. Sure, I can switch -- but why do I want to?
That is certainly one of the Achilles' heels with cloud. With conventional software, you can delay upgrading for a while until a time of your choosing, but when you rely on the cloud, the vendor makes the rules. Customers need to be aware of that and, where possible, seek contractual protection.
There are plenty of enterprise-level knowledge management tools out there that do many of the same things that Evernote does. Evernote just made them easy and accessible for the average consumer.
Do companies need it? Probably not need. But if they don't already have a solution in place, and their employees like it, and it fits their needs -- why not? At least with Evernote, they get something that's easy to use and that people like.
I've tried it out, but for our workflows, we need something a bit more structured, more like traditional databases.
Just asking what kinds of companies do you think arewell suited for evernote. Read this funny story of people using it in coal mines:
"We have people using evernote in coal mines. There is a customer who is sending people down with iPads a couple of miles below ground, and they use the iPad to take notes, pictures and documents, and when they go back up everything gets synced to Evernote. Those are knowledge workers in coal mines."
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