Mitch: Your three rules are perfect. I also liked the articles you linked to, especially the first one. And yes, please do a vlog on it! That would be great.
What made Apple rank so high in many people's eyes is the marketing. Steve Jobs was a master salesman, no doubt about it. He could make a feature that was already on Android phones seem new and innovative when he was describing how that same feature worked on an iOS device.
Aside from customer expectations, you also have to take into consideration how the customer's attitude to these marketing practices evolve. Apple is seeing their market shares fall and you could say that with Steve gone, the blinders are off and people are starting to see that Apple's innovations aren't really so innovative after all.
Could the cost you mean be a certain indifference to releases that don't quite meet the standards of previous ones? Or even of releases from other franchises? I'd have to agree that there used to be so much shock and awe factor from the release of video games, especially the titles you mentioned.
Today, people are moving on to bigger and better things, and they want bigger and better. It raises the bar but it makes being a developer tougher as well.
Jason - Marketing cannot be differentiated from design, which cannot be differentiated from the overall user experience. Apple marketing at its best shows the customer how to use the product.
Some of the recent celebrity Apple Siri commercials have deviated from that formula. It remains to be seen how successful they will be.
chuckgregory - The phrase has been around a while -- see this example from 2006 and this one from 2008. I think I've been using the phrase since the 90s.
To me, it involves doing some things that might be viewed as insubordinate, but end with the goal of making the organization, the boss, and me, all succeed. The first three rules of managing upward: "It's better to get forgiveness than permission." "It's easier to get forgiveness when what you did worked" and "Don't give the boss what she says she wants. Give her what she wants."
Good point, DrT. I think Apple's wild success comes more from their amazing ability to market than the products themselves. Don't get me wrong, they make great products, but how luring are those cool commercials that show such neat things that ordinary people probably wouldn't use, but we want it that much more because they showed us the capability on TV?
Thanks for sharing the link Matt. It is to the point. As Apple proved it to us with their iPad, market can be created as long as we are able show what it can do for individuals and create a connection between human nature and product itself such as interaction.
"but nothing like the leaps and bounds people see in gaming and animation"
I agree with you but it isnt exciting anymore... I remember few years back there used to be quite a buzz whenever EA released Need For Speed but now it is just another game inspite of the high level of detail in the game. I am afraid soon this thing is going to happen to Call of Duty and other famous titles.
Those 'leaps and bound' come at a cost people dont realize.
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Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
