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Mr. Roques
Researcher
Thursday December 13, 2012 2:08:12 PM
no ratings

How are SEO companies holding together? They should be reinventing themselves in order to provide companies with a legal way to optimize search results. 

Also, how much is JC Penny spending on Facebook ads? 

DrT
IQ Crew
Thursday December 13, 2012 8:55:43 AM
no ratings
I agree with you. Bing is gaining ground. That will speed up during Win8 adaptions. I think we eventually see a shared market in search engine space. I would not be surprised if Facebook and Twitter and other social media platforms will start providing their own search engines.
stotheco
IQ Crew
Thursday December 13, 2012 12:57:28 AM
no ratings

When it comes to gaming SEO, the search engine that usually comes to mind is Google. In the thick of things, it's sometimes easy to forget that there are a number of other search engines that you should be thinking about. Rarely have I heard people talk about Yahoo Rankings or Bing Rankings; it's always about the Google Page Rank.

DrT
IQ Crew
Tuesday December 11, 2012 8:07:54 AM
no ratings
I agree, not only Google but there is Bing and other search engines, you are not able to keep up with all the changes. What is important is the content in your site, if you can make it relevant to what your business is doing and produce unique informative and helpful contents search engines will find it and stick with it regardless of all other things around it.
stotheco
IQ Crew
Tuesday December 11, 2012 5:45:38 AM
no ratings

I think it's a good thing that they're making their algorithm a secret. IMO, people should just really concentrate on coming with good and relevant content, rather than try to game or cheat the system.

You might recall that when Google made a few updates, numerous people complained that their search rankings fell, which resulted in losses of revenue, etc. If you have solid content that doesn't depend on tactics and shortcuts to get ranked, then you should stay safe whenever Google decides to roll out their updates.

stotheco
IQ Crew
Tuesday December 11, 2012 5:44:16 AM
no ratings

If you attempt to game SEO but don't really know what you're doing, then you'll fail. Google can strike back all they want but at the end of the day, these companies can walk away and try to get ranked again because as mhhfive has said, they can't remove these sites altogether.

Mitch Wagner
Thinkernetter
Monday December 10, 2012 11:55:00 PM
no ratings

I wonder to what extent this is becoming moot as mobile and social become more popular means for customers to find products and services?

DrT
IQ Crew
Monday December 10, 2012 8:54:12 PM
no ratings
I agree, search engine is just one avenue and competitive. When individuals start searching something there is high opportunity for sale, all you need your site being the ones showing up in the higher rank, that gives impression that it is the site that commonly used and it is safe to go with it.
Dan Cypra
Thinkernetter
Monday December 10, 2012 12:52:12 AM
no ratings

@mhhfive... I agree with you here. It's much less of a negative for JCP to be penalized, especially considering how low their conversions seem to be from someone searching for a product.

Dan Cypra
Thinkernetter
Monday December 10, 2012 12:50:59 AM
no ratings

@kq4ym... Great point. In my previous SEO blog here on Internet Evolution, I wrote about content becoming king in SEO:

http://www.internetevolution.com/author.asp?section_id=711&doc_id=254531&


Google has been somewhat open about their process and what they value, but you're right in saying they can change the rules at any point.

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The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
a moderated blogosphere of internet experts
David Weldon
David Weldon   5/22/2013   7 comments
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
Paul Korzeniowski
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
Maria Korolov
Maria Korolov   5/21/2013   14 comments
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
Joe Stanganelli
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
IETV: the thinkerNet on film
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of
Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   3 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13   |   2:59   |   10 comments


Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13   |   2:16   |   No comments


While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13   |   3:35   |   No comments


Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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Alison Diana
Alison Diana   5/21/2013   1 comment
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
an IBM information resource
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Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

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M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
Yahoo Needs to Break Tumblr in Order to Fix It
Joe Stanganelli
As
Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.

CLICK FOR MORE