How are SEO companies holding together? They should be reinventing themselves in order to provide companies with a legal way to optimize search results.
Also, how much is JC Penny spending on Facebook ads?
I agree with you. Bing is gaining ground. That will speed up during Win8 adaptions. I think we eventually see a shared market in search engine space. I would not be surprised if Facebook and Twitter and other social media platforms will start providing their own search engines.
When it comes to gaming SEO, the search engine that usually comes to mind is Google. In the thick of things, it's sometimes easy to forget that there are a number of other search engines that you should be thinking about. Rarely have I heard people talk about Yahoo Rankings or Bing Rankings; it's always about the Google Page Rank.
I agree, not only Google but there is Bing and other search engines, you are not able to keep up with all the changes. What is important is the content in your site, if you can make it relevant to what your business is doing and produce unique informative and helpful contents search engines will find it and stick with it regardless of all other things around it.
I think it's a good thing that they're making their algorithm a secret. IMO, people should just really concentrate on coming with good and relevant content, rather than try to game or cheat the system.
You might recall that when Google made a few updates, numerous people complained that their search rankings fell, which resulted in losses of revenue, etc. If you have solid content that doesn't depend on tactics and shortcuts to get ranked, then you should stay safe whenever Google decides to roll out their updates.
If you attempt to game SEO but don't really know what you're doing, then you'll fail. Google can strike back all they want but at the end of the day, these companies can walk away and try to get ranked again because as mhhfive has said, they can't remove these sites altogether.
I agree, search engine is just one avenue and competitive. When individuals start searching something there is high opportunity for sale, all you need your site being the ones showing up in the higher rank, that gives impression that it is the site that commonly used and it is safe to go with it.
@mhhfive... I agree with you here. It's much less of a negative for JCP to be penalized, especially considering how low their conversions seem to be from someone searching for a product.
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