@Michael... Ha, is it gaming or just setting your article up for success? Yes, it's gaming in some ways, but I guess is not nearly to the degree of many case studies we can look at where companies have gone overboard in an attempt to manipulate SEO.
I'm not sure that BMW or JCP or any large retailer have anything to really worry about. Google might penalize them -- but only so much. It's not like Google can remove BMW or JCP entirely -- and Google is just one aspect of a large retailer's overall marketing/advertising ecosystem.
Sure, smaller firms need to worry about getting a huge Google penalty because no one will ever notice if "Joe's Obscure Store" isn't in the top ten search results, but if I'm looking for a luxury car... I'm going to expect BMW to be in the top results, regardless of how sketchy their SEO has been in the past.
SEO is beneficial when it helps search engines find the content you have. It becomes problematic when the goal is to trick the search engine.
With headlines and titles in particular, often the SEO-optimized title is the best title for readers as well.
When I see companies whose business was crippled by lost search engine standing, I think those companies have broken business models. Ideally, companies should have multiple marketing channels, with search being just one.
It's not going to be easy to game Google. Because they're process is secret, no one is for long going to make a big win trying to figure out what they're doing. And because they can change the rules anytime, it's not even worth the time and money to try to game them.
Probably the best one can do it heed their advice and provide your readers great content on your pages. The consumer will ultimately choose the winner and Google will just follow the real winners.
Unless you have accerss to secret info no one else has, and more money than Google, it's an uphill battle for SEO.
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Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
