As far as the US is concerned, I think you're right Mashka, as long as candidates reach a certain basic level of likeability/competence. So many of the people who will actually vote are fully committed to one party or another, that a candidate would have to be very poor to keep them at home - let alone make them change their vote.
The GOP, I have to say, have at least looked at candidates who would fit that description: Palin and Bachman, for example. I say that as someone who thinks John Kerry was a terrible candidate for the Democrats, but Kerry certainly didn't sink to that level where he was turning committed Democratic voters away.
Mashka, I don't believe he lost because Orca failed, but Presidential elections in the US are now so closely contested, that getting potential voters to the polls is a vital element of overall strategy. The failure of the system intended to enhance campaign workers' ability to get-out-the-vote is a serious matter, albeit probably not decisive.
Given Election results it is clear to me that camp Romney was not using data to it's best advantage. It is very interesting to see how mauch data and analytics are increasinging providing the difference between seing a whole picture and missing it. I look forward to seeing the use of data evolve by the next election
As most of the people have already here, I'd agree that a mobile app would've been better suited to the needs of the Romney team. Having a web app severely compromises the need for data to be available on the go and as it changes. Plus the with a mobile application, there's a better chance of capturing more data and therefore servicng it to more people than with a web based application.
Here's the story of how Obama's team managed the technological challenge: with forty engineers -- "The team had elite and, for tech, senior talent -- by which I mean that most of them were in their 30s -- from Twitter, Google, Facebook, Craigslist, Quora, and some of Chicago's own software companies such as Orbitz and Threadless..." -- and plenty of advance testing.
Jabailo, I agree strongly. And looking into my crystal ball, I predict that turning out the vote - the ground game - will be key to the next election too. If things continue as they have the last four elections, the "undecideds" who might actually vote will become less and less relevant. It's a dwindling segment, and it's not even clear how to sway it.
What will be more important is getting your committed supporters to the polls.
Perhaps regrettably, this makes debating the issues even less important. Committed supporters don't much care what each candidate has to say about the issues.
dcawrey, it seems part of the problem was that volunteers assumed it was a mobile app. Unbelievable that materials were still being rolled out the evening before polling day.
Jason, I also suspect Obama's team had been putting together their technology for several years. It's widely reported that senior figures from the 2008 campaign went straight back into the field to prepare for 2012. Romney's team probably had a much shorter run-up (post the primaries?) and didn't make the most of it.
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Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
