From my understanding of Orca, it seems like they should have considered using a mobile-specific platform instead of a webapp. If they were to have created a iOS app, this might have been more useful since the purpose of Orca was to feed in intelligence to political operatives on the go. An Android app would have worked as well. Anything but a webapp!
It's often way too easy to come up with answers after the fact, and the analysis of just what polling program worked and didn't work may not come up with any valid answers. In a complex world with more complex algorithims for coming to the "truth" of the matter, it's unlikely anyone's going to come up with an answer that may be useful in the future, assuming the future changes, which it will.
Whether manpower won the election or data analysis is going to be hard to say. I bet on manpower.
One major lesson from the Romney campaign experience is the importance of field-testing mission-critical apps before depending on them. While a Presidential election comes but once every four years, there are plenty of local races in which this app could -- and should -- have been tested, from local school boards up to U.S. Senate.
As I read it, the Losers used economic metrics, validly, as they have successfully repredicted elections as far back as 1980.
The Winners integrated polling data which was much criticized because it was using unheard values like +D10.
The explanations for failures and successes both seem to point to Obama's "ground game" -- meaning, he got out the vote, and then some, in his stronghold districts.
Not sure if technology or manpower played the critical role there, but it would be worth investigating.
Big spends on traditional TV advertising, but cutting corners on analytics and social media. That's my impression, anyway. It would be fascinating to know more about what the Democrats were using, but the details seem to have stayed under wraps.
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Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
