I think construction firms can capatilize on the fact that today's customers are on the move virtually constantly by designing a social media solution that provides customers with various touchpoints. In this regard, having a mobile presence is very important. For instance, how many construction firms a mobile version for their websites? How many have considered a mobile app? These are things that these firms should ponder if they are to garner the interest of the customers.
Me too. I don't mind signing in with a Twitter ID since I have several, including one that has no affiliation with anyone. That's the one I use when I choose to use a Twitter ID for sign-on. But I rarely use Facebook. If there is no other option, then I typically won't log onto that site. Our local newspaper, for example, only allows you to comment on its articles using your Facebook ID. I realize it's a natural continuation of its Letters to the Editors policy, which mandates that people use their real name and their hometown. However, I can't imagine I'm the only local resident who won't interact with the paper online solely because of this policy.
Thats true. with companies and organizations sharing customer data without informing or asking the customers first, one should be careful. no doubt , social Media is a great gateway between consumers and service providers. This is the fastest way of spreading their words and letting all know. Also it increases advertising by word of mouth. And with the increase of tablets and smart phones everyone is always available on their social networks.
According to 2012 social media marketing industry report, (the over whelming majority) 83% of marketers found social media a significant tool in thriving their businesses
and indicated that their social media efforts have generated more exposure for their businesses.
@Kim I also hesitate over anything that requires a FB sign in because it usually also asks to dig into my information, as well as that of my connections.
That is a great point, @Ariella, and that is something people really should consider when they're weighing how to develop their sign-in policies. There are pros and cons to requiring people to use "authentic" IDs to register for your Website. This isn't a decision you should come to lightly; as you say, you could alienate some community members very quickly from Day One.
@Alison I know people who are very active online but not on Facebook. They prefer Twitter and/or Google+ and do not care for Facebook features. It would be a shame to alienate such people by making it impossible for them to comment on blogs. I know that some sites give you a choice of FB or Twitter sign in, but I have yet to see anything other than a Google product that allows people to use their Google IDs.
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Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
By now, you've most likely heard about the 3D-printed gun that Texas-based Defense Distributed demonstrated last week. But we haven't heard the last about the censorship war that began soon afterward.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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