I think construction firms can capatilize on the fact that today's customers are on the move virtually constantly by designing a social media solution that provides customers with various touchpoints. In this regard, having a mobile presence is very important. For instance, how many construction firms a mobile version for their websites? How many have considered a mobile app? These are things that these firms should ponder if they are to garner the interest of the customers.
Me too. I don't mind signing in with a Twitter ID since I have several, including one that has no affiliation with anyone. That's the one I use when I choose to use a Twitter ID for sign-on. But I rarely use Facebook. If there is no other option, then I typically won't log onto that site. Our local newspaper, for example, only allows you to comment on its articles using your Facebook ID. I realize it's a natural continuation of its Letters to the Editors policy, which mandates that people use their real name and their hometown. However, I can't imagine I'm the only local resident who won't interact with the paper online solely because of this policy.
Thats true. with companies and organizations sharing customer data without informing or asking the customers first, one should be careful. no doubt , social Media is a great gateway between consumers and service providers. This is the fastest way of spreading their words and letting all know. Also it increases advertising by word of mouth. And with the increase of tablets and smart phones everyone is always available on their social networks.
According to 2012 social media marketing industry report, (the over whelming majority) 83% of marketers found social media a significant tool in thriving their businesses
and indicated that their social media efforts have generated more exposure for their businesses.
@Kim I also hesitate over anything that requires a FB sign in because it usually also asks to dig into my information, as well as that of my connections.
That is a great point, @Ariella, and that is something people really should consider when they're weighing how to develop their sign-in policies. There are pros and cons to requiring people to use "authentic" IDs to register for your Website. This isn't a decision you should come to lightly; as you say, you could alienate some community members very quickly from Day One.
@Alison I know people who are very active online but not on Facebook. They prefer Twitter and/or Google+ and do not care for Facebook features. It would be a shame to alienate such people by making it impossible for them to comment on blogs. I know that some sites give you a choice of FB or Twitter sign in, but I have yet to see anything other than a Google product that allows people to use their Google IDs.
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The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
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