As they say, time is money. Not that everything always has to be about the money, but in most cases, nobody really wants to spend more time on something than they really should. Just keep it short and sweet, proofread, and send it off.
There has been a lot of debate about whether to ask people to use Facebook log-ins or whether they can post using an anonymous ID to comment on a blog. I know a lot of publications now make people sign-in via their Facebook ID, great for the site although there are still people who don't actually have Facebook (I can think of about 10 in my circle of family and friends, and some of them are in their 30s and 40s!).
Ariella, - Indeed the longer it is, the more likely it won't get read in full. As a rule i think 400 words is good and if you can manage to throw in a really good pic, it could get it read. There's a lot of link sharing on FB and Twitter that is based mainly on picture, caption and title i agree.
@Kicheko Good observation. I agree that the brief nature of microblogging works to popularize the medium. I get the impression very few people read full blogs any more and that many just pass on links on Twitter or FB on the basis of the photos or the title.
While facebook, twitter, youtube and the others are newer technology than blogs, they are already much more conventional now. probably because these other tools generally observe brevity as opposed to blogs which for some are long and winding and the problem with this emerges when you're reading from a mobile device with a smaller screen. I'd propose brevity as the key point in developing marketing content for these smaller devices.
Also,i wouldn't recommend an internally run social network...too much trouble for no good reason and in fact if you do run a blog, its important that users can be able to log in with their facebook IDs.
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Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
