Should we be surprised that we can still use Tweetdeck for Facebook posts? Can we expect Twitter to close that option down? Or would that loss of functionality cause a revolt.
mhhfive - Kim wrote about the news. Find it here: Tweets on Deck!
Found an interesting comment from Kim:
Part of what Twitter is paying for is the TweetDeck user base which is really quite substantial. It's something like 20% of users who don't use Twitter directly, and other interfaces lag far behind. I assume, as I said in the article, that the nature of TweetDeck increases the chances of this user segment being of high value to advertisers (i.e., it's not penniless tweens).
So if users left because of the former software update, Twitter already lost out on the deal.
Aha. I guess I missed the news that Twitter bought Tweetdeck. So it makes some sense now -- but twitter still has to maintain a web interface and an app interface -- though I suppose Facebook and G+ do too.
As for ads: Twitter uses native adverising -- brands pay to promote their tweets -- so Twitter gets paid even if users don't go to their website.
Twitter, has, indeed, capped third-party app access to the Twitter API, effectively limiting the growth size of third-party apps. And it's currently in a spitting match with Instagram -- Twitter cut off Instagram's access to Twitter users' friends lists, and Instagram now won't let Twitter display its photos in native format.
How does Tweetdeck figure into Twitter's overall UI strategy? If everyone uses Twitter via Tweetdeck, doesn't Twitter lose out on ad revenue? Does Tweetdeck have some kind of licensing deal with Twitter? I vaugely remember seeing something about Twitter cutting off 3rd party tweet apps... and there seems to be a strained relationship between Instagram and Twitter with analogous challenges....
Kim, if I recall correctly, you are still using the very old version that runs on Adobe Air? You'll need to download the latest version from the Tweetdeck website.
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