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pcharles
IQ Crew
Monday November 19, 2012 6:16:49 PM
no ratings

Interesting way to look at it. I personally don't find the names too confusing. Most names ahve years in them.

I think Apple's series naming is a bit more difficult to recall.

pcharles
IQ Crew
Monday November 19, 2012 6:06:54 PM
no ratings

For Microsoft, yes the integrated environment will be a great competitor to Apple.

In regards to RIM, I'm surprised they were even abel to release v10.

jwallace
IQ Crew
Tuesday November 6, 2012 8:21:51 AM
no ratings

WINDOWS!!! .... 8 #thatisall

 

Alan Reiter
Thinkernetter
Monday November 5, 2012 10:45:06 PM
no ratings

Hi Mitch Wagner,

I concede. I didn't remember that Ghostbusters' line. (But I bet you didn't know there was a tie-in between Ghostbusters and Windows Phone!)

Mitch Wagner
Thinkernetter
Monday November 5, 2012 8:59:01 PM
no ratings

Also, Zuuls were one of the villains of Ghostbusters. "Many Shuvs and Zuuls knew what it was to be roasted in the depths of the Slor that day, I can tell you!"

Alan Reiter
Thinkernetter
Sunday November 4, 2012 9:58:55 PM
no ratings

Hi Mitch Wagner,

I know about Azure, and there are many definitions for Azul, including a company that hosts Microsoft Exchange Services and another that develops Java Virtual Machines.

But I prefer to think of Azul as the most evil and feared servant of Lucifer, who is the only one permitted to speak its name.

More interesting for enterprises is Azul with Windows RT and Azul with Windows 8 Pro, but Microsoft is somewhat apprhensive that these still-secret services aren't sufficiently tamed for human use.

Mitch Wagner
Thinkernetter
Sunday November 4, 2012 9:14:15 PM
no ratings

Another recent example of Microsoft brand confusion: It has cloud services called "Azure" and something else called "Azul." 

I'm not even sure what Azul does. I think it might be a reference to the Windows XP desktop. 

Alan Reiter
Thinkernetter
Friday November 2, 2012 6:37:24 PM
no ratings

Hi Mashka,

Yes, I think Microsoft has a good chance of significantly increasing its global market share. Right now it's about three percent -- worse than Symbian and RIM. But Symbian is a dead end for Nokia because its future is with Windows Phone, and RIM won't offer any new BlackBerry 10 phones until some time in the first quarter of 2013.

As I've written many times, Windows Phone 8 is a very good operating system, and the new phones are finally competitive from a hardware standpoint (more or less) with Android and the iPhone. Also, Microsoft will do a huge amount of marketing for Windows 8 on desktops/laptops and also for its Surface tablets. Windows Phone 8 will benefit somewhat from that marketing because it's all part of the Windows name.

Microsoft and its handset partners have a difficult job ahead of them, but with great marketing -- and cooperation from the cellular operators -- Windows Phone 8 could do better. And, since it's starting at a three percent market share, it doesn't have much to go but up!

Mashka
Researcher
Friday November 2, 2012 4:58:41 PM
no ratings

Alan, what do you think, with a present situation at the market- can new Microsoft phones compete to Apple and Samsung in the future? Now the situation doesn't look very optimistic for Microsoft, but I think it had been before- when Apple seemed to  be a leader in computer industry but  they lost their positions when they lost Jobs.

 

Alan Reiter
Thinkernetter
Friday November 2, 2012 1:25:40 AM
no ratings

Hi Mitch Wagner,

I think Microsoft outdid itself with confusing products with Windows RT and Windows 8 and Windows 8 Pro. And remember that great spoof of how Microsoft would redesign the simple iPod package?

In comparison, Windows Phone 8 is probably the simplest of all the Windows versions to understand and use. (Thinking of a possible blog for the CMO Site about Microsoft marketing and Windows Phone 8.)

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