"If social media discussion proves an accurate reflection of public sentiment, it would be profoundly important to businesses looking to measure public opinion about their brands."
Businesses like pharmaceutical companies are already employing social media analysis to gather the patients' views about the respective medicines in no time. They are observing patients' experiences of any harmful medication reactions they have gone through and thus altering the landscape of healthcare industry impressively.
Another difference between politics and consumer marketing: Coke and Pepsi aren't vying to become the one soft drink available in the country for the next four years.
I wonder if there isn't a disanalogy here, as voters are choosing between two, clearly defined competing brands. Generally speaking -- maybe Coke v Pepsi is an exception -- brands are not marketing themselves against a clearly defined competitor brand. Some significant problems with sentiment analysis relating to the election (Romney has relatively few Twitter followers) are not going to be relevant to evaluating brand social media performance.
A Google News search on the above subject resulted in a number of hits. I do remember seeing at one point, though, that sentiment analysis might be messed up a bit because of its inability to recognize sarcasm.
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Midsize businesses rarely achieve the same standards of security in their own datacenters as professional providers that specialize in delivering these services to organizations.
It was about 10 years ago when a new generation of software-as-a-service (SaaS) alternatives started to gain acceptance and adoption among organizations of all sizes. And it has only been about five years since Amazon Web Services captured the marketplace's attention with Amazon EC2 and Amazon S3, which opened the door to a vast array of infrastructure-as-a-service (IaaS) offerings. Now, the third piece of the cloud computing puzzle is beginning to win over organizations seeking to build their own apps: platform-as-a-service (PaaS).
Energy consumption is a primary contributor to global warming. At the end of 2012, 40 percent of energy consumption in the US came from commercial and residential buildings.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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