The fines do look paltry, but I don't think it's feasible to just pay the fine and continue to scoff at the law. Especially across a series of territories. There are surely sanctions for continuing breaches (haven't a clue what they are).
It may seem over-defensive to non-Europeans, but I think the claim that nothing bad is being done "yet" isn't persuasive. Much of Europe, remember, has a fairly recent history of (having, or resisting) totalitarian governments, complete with secret police and informers. That's part of the pysche.
While I can understand the EU's point of view and that Google SHOULD in fact be transparent and allow users control over what data is collected... I have to agree with Mitch, Google's not really doing any harm with it yet.
I think Google is taking a stand because it may be more expensive to change their massive systems than it is to pay the fines.
The EU Data Protective Directive is considered part of human rights law in Europe, and I suspect it's quite popular. CNIL's admonition to Google is based on the Directive's three main principles: transparency, legitimacy, and proportionality.
In other words, people should be able to know what personal data is being collected, that it's being collected for a legitimate purpose, and that it's not being warehoused in vast, unnecessary quantities, indefinitely.
Doesn't sound crazy to me. And after a lengthy exchange of correspondence, Google hasn't been able to satisfy any of the European regulators (or regulators in Canada, Australia, Mexico, and other countries on this score).
What fascinates me is Google's apparent intransigence in the face of this opposition: "We want to do it and we're doing it" seems to be the attitude.
It's difficult to see what harm Europe is trying to correct here. The word "privacy" seems to launch the crazy in Europe, the way "copyright" does here.
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Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE