Mashka - That's right. The merchants would use mobile wallets to integrate back-end systems, and track customer activity. They'll offer financial incentives for customers to use them.
But consumers won't drive adoption of this technology.
Well, if they can save some money- even 10-50 cents, using mobile wallets, people may start to use it- and then... A friend recommends to a friend, to a friend and so on...
Thanks right, Mitch. I remember. Imagine how many Starbucks lattes would be purchased, as well as whatever else with a swipe of a mobile wallet on Nicole's iPhone!
Joanne Goldman - Our former editor-in-chief, Nicole Ferraro, had her iPhone stolen out of her hands a while ago. It happened on a busy New York street; a guy came by on a bicycle and plucked it from her hand. Here's her story.
"The impetus must surely be the possibility of doing everything with one device. We may not be there yet, but we are going that way."
I think this is the key point, Kim. Either the infrastructure will be created to support the mobile wallets and/or there will need to be a bridge between the current system and the mobile wallets.
As Robert effectively points out, otherwise we will be sitting on a train at the end of a track without the ability to move forward.
"The impetus must surely be the possibility of doing everything with one device. We may not be there yet, but we are going that way."
I think this is the key point, Kim. Either the infrastructure will be created to support the mobile wallets and/or there will need to be a bridge between the current system and the mobile wallets.
As Robert effectively points out, otherwise we will be sitting on a train at the end of a track without the ability to move forward.
"The impetus must surely be the possibility of doing everything with one device. We may not be there yet, but we are going that way."
I think this is the key point, Kim. Either the infrastructure will be created to support the mobile wallets and/or there will need to be a bridge between the current system and the mobile wallets.
As Robert effectively points out, otherwise we will be sitting on a train at the end of a track without the ability to move forward.
Watch commuters rushing in to a Starbucks or other location to buy their morning coffee, and I think it makes perfect sense for them to use a mobile wallet. A routine purchase, as Mitch noted several posts ago, combined with rushing somewhere, makes a mobile wallet a good choice for people who already have the device out. No digging in purses, grabbing cash or credit cards from a back pocket, backpack or briefcase. Then there's the juggling afterward of storing away a credit card. A mobile wallet on a device that's already available adds convenience and saves valuable time in a hectic commute.
On the other hand, people don't carry their wallets as freely around as they do mobile devices. Imagine the added incentive to steal a mobile device if it also can be used as a wallet? How many loyalty points is that risk worth?
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Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
