Aum007 - good question.. Culture is an important topic.. Best way to overcome is to pick a use case in an area where an executive sponsor is open minded.. It snow balls from there..
@deepak-most enterprises dont have relavant levels of expertise in-house so they have to go outside the Company,but how do you manage to handle issues which arise where people within enterprise dont feel too enthusiastic abt these changes?
Best way to get into analytics.. I would say start with some great books out there.. Like competing on analytics.. Or Decision Management by James Taylor.. Also, most universities are now starting programs in analytics.. Just announced a program at Michigan State 2 weeks ago.. demand will remain very healthy for analytic skills..
Center of Excellence- most companies will start with business intelligence, and then add things like planning and advanced analytics.. Key is to have a centralized pool of skills/resources, but also a private cloud like set up where people can have access to the tools in shared utility mode.. Best way to drive enterprise wide deployment of analytics.
I think of filtering is taking a subset of your data that is more relevant to the analytic problem.. Cleansing is about getting rid of the noise, and also integrating different data sources.. You'd be surprised at how many companies have the same customer listed as 2 different people in 2 different databases (J. Smith and John R Smith).. Integrating all that data so you have a single version of the truth is critical, else analytics becomes garbage in garbage out
Okay.. Great question on how to know which data to look for.. How to ask the right question.. Unfortunately I don't have a simple answer.. IT comes down to the business problem (always need to start with that).. Then think of which data sources will have meaningful data.. You can always start with the structured data that you have in your DB.. But the real value comes from tapping into other data sources like call center records, email, etc.. Key is to pick a problem.. Start with one data set and expand
Here's a question which ddram posed earlier: One of the difficulties I have faced with various departments in my company is to get them to ask the right questions that is descriptive enough so that the raw data can be churned into some info. Your thoughts?
As for the browser problems, we are addressing them with the radio platform, and I certainly hope things will be smoother by the time the next 7DEE swings around. Frustrating for us too.
@goodsam, yes, we're still here. Waiting for Deepak to come to the chat. Check the audio archive when you can. It was a great presentation. Download the slides, too.
One of the difficulties I have faced with various departments in my company is to get them to ask the right questions that is descriptive enough so that the raw data can be churned into some info. Your thoughts?
@Deepak -- a lot of the data collection techniques discount some consumer segments -- older people, and non-native speakers are less likely to participate in websites, email/chat transcripts. Young, online-savvy individuals appear to have a louder presence in the data. Do you filter or normalize for this ... or do you just consider the groups you gather data on the more likely consumers?
@cmt...: Yes, this will be archived as soon as the lecture finishes. You can find it here (same link) or check the class calendar to find all the presentations already archived.
What most people fail to understand/appreciate is that a lot of this Behavioral analysis stuff is not on the same level as Human Gut feel;so we cant blindly follow IT simply.
our company is consumer friendly because after all foundation for successful business is customer always right. companies who don't subscribe go bankrupt and are gone like borders. companies like walmart think they can give customers a hard time, but they are leaving too
@Everyone: Live chat later with the speaker. Slide deck you can find above this chat window: Special Educational Materials, slide deck- If you can't listen to the audio, refresh your browser. If it doesn't work, switch browsers, Chrome works well. If it still doesn't work, check that you might have BlogTalkRadio blocked. Then you just have to wait and listen to the archived presentation when you get home. This will be available from this link or from the class calendar as soon as the live lecture finish.
Everyone: Live chat later with the speaker. Hold your questions. Slide deck you can find above this chat window: Special Educational Materials, slide deck- If you can listen to audio, refresh your browser. If it doesn't work, switch browsers, Chrome works well.
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
