Thank you very much, Chris. And you're exactly right. Launching an effort like this requires the right people. By the "right people" I mean those who know what they're doing, of course, but also those who can represent you in a way that will appeal to your customers as well as the consumers likely to frequent a particular social site.
"You can only make a first impression once" should really be the social business motto. Enterprises really need to think and plan carefully before they dive in with social media or they will be exposed for their weak efforts. Having a social account is no longer enough to be considered "savvy."
Its interesting that Instagram has already joined the wagon of sites we discuss when we talk about how brands can leverage social media. Definitely wasn't a bad plan for Facebook to acquire it pompously like they did.
Its good the big brands like starbucks are already using it in that way. Should be a major boost for brands in terms of photo marketing. In a way it also puts all brands large an small on an equal ground in terms of digital marketing. Small companies with good skill can create great impressions.
Very well done Nicole, very pertinent and concise. I think you can't stress enough to having a plan or strategy when marketing a brand. If done poorly or haphazardly you can easily alienate your followers and subsequently your clientele.
Furthermore, I would recommend you have the right people in place to initiate any such social media endeavor and not get caught flat footed, or worse yet, caught with your pants down. Remember you can only make a first impression once.
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Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
By now, you've most likely heard about the 3D-printed gun that Texas-based Defense Distributed demonstrated last week. But we haven't heard the last about the censorship war that began soon afterward.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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