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Thinkernetter
Friday November 6, 2009 5:31:51 PM
I agree, RIMMAN, a lot is hype to sell geek-type products and services.
I think this post is an excellent one in that the business value can only emerge when it becomes a foundation for solid business use, not the hype that has been there.
The reality is, as you point out, businesses need to learn how to use 2.0 to enhance the customer and stakeholder experience. The smart companies are doing that realistically, not just promoting the terms.
DHagar
Thinkernetter
Thursday November 5, 2009 11:47:24 AM
Agree with JD-
The hope is by branding it 'enterprise' more organizations will think of it as an internal product set rather than 'web' which has the connotation of external to the enterprise.
Either that or they're trying to draw in the old Trekkies (and no, I didn't mean 'Trekkers')... next, maybe they'll call it NCC-1701 =)
Oh, and on the business side... although we keep hearing how the Feds are adopting social networking and 2.o strategies, even leaning towards the cloud, this is from a Directive from the DOE and similar language exists in Directives from other Agencies.
"Electronic systems, such as instant messaging, that are not regularly backed up and controlled should not be used for conducting official business"
This flies in the face of Agencies adopting the use of Twitter, Facebook, and other similar products which they neither control or have custody of regular backups from, yet they are all posting links to their pages and accounts online!
Rank: Web master
Wednesday November 4, 2009 1:36:11 PM
Michael,
You're confused because the term is pure market/media geek-speak.
It has NO use nor value in the real business world among IT professionals...
JD
Thinkernetter
Wednesday November 4, 2009 1:27:59 PM
Yes, Enterprise 2.0 generally refers to the use of Web 2.0 technologies (social networks, blogs, wikis, etc.) in a business setting - e.g., overlaid with issues of security, governance, productivity/business value, etc.
Thinkernetter
Wednesday November 4, 2009 10:54:27 AM
I have a question, Rob. I read about Enterprise 2 and get somewhat confused. Just exactly what is it? I understand the involvement of social networking, but why call it something different? Is it because of being associated with a business environment?
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