Olivier's professional background has spanned from the military to B2B then B2C. He's worked with Fortune 500s and SMBs, helping companies develop, build, integrate, manage, and measure social media programs; helping them to manage their reputation online and offline; and helping these companies to develop sustainable brands in an increasingly complex media landscape. He also trains company executives and project teams in all matters of social media management and measurement, then helps them build and integrate effective programs into every facet of their business, from Public Relations, business development, and market research, to Human Resources and Customer Support. Find out more at www.TheBrandBuilderMarketing.com.
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to use quality content and social media to reach buyers.
Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by social media. His second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, Social Marketing to the Business Customer, was co-authored with Eric Schwartzman and published by John Wiley & Sons in January, 2011. He is is also co-author with wife Dana of The Joy of Geocaching, the story of a global game enabled by an Internet community.
Jacob Morgan is widely regarded as a thought leader and community leader in social business. A key to his success is his strategic vision for both the industry and client projects. Jacob spends a good amount of time experimenting, researching, and developing ideas and concepts around social business.
Jacob co-founded Chess Media Group with the goal of helping companies understand the business value of employee, partner, and customer collaboration (Enterprise 2.0 and social CRM). Chess Media Group is a social business consultancy focused on three key practice areas for midsized and enterprise-size clients: social CRM, Enterprise 2.0, and social media. He leads social business strategy at Chess Media Group and provides the vision for how companies can achieve the greatest business value from their social business initiatives. He also develops partnerships and business opportunities and focuses on long-term growth and strategy for Chess Media Group.
Jacob's book TwittFaced - Your Toolkit for Understanding & Maximizing Social Media was published in September 2009. The story of how his book, co-authored entirely through online collaboration, came to fruition demonstrates the power of social media and how online communities and collaboration can yield business successes. Jacob is working on another book for McGraw-Hill due out 2012 on enterprise collaboration.
Joe Stanganelli is founder and principal of Beacon Hill Law, a Boston-based general practice law firm. His expertise on legal topics has been sought for several major publications, including U.S. News and World Report and Personal Real Estate Investor Magazine.
Joe is also a social media maven and marketing consultant. He has been working with social media for many years -- even in the days of local BBSs (one of which he served as Co-System Operator for), well before the term "social media" was invented.
From 2003 to 2005, Joe ran Grandpa George Productions, a New England entertainment and media production company. He has also worked as a professional actor, director, and producer. Additionally, Joe is a produced playwright.
When he's not lawyering, marketing, or social-media-ing, Joe writes scripts, songs, and stories.
He also finds time to lose at bridge a couple of times a month.
Patrick Gladney is SMG's group head for research and insights and ensures quality delivery of audits and supporting research. Before joining Social Media Group, Patrick was the founder and leader of Northstar Research Partners' social media practice, Social CurrencyTM. A reformed ad man, working for companies like Doner Advertising, Ogilvy & Mather, and Taxi Advertising and Design, he has now fully committed his attention to the fast-moving, ever-changing social Web, based on the belief that its transformational effects are just starting to be felt and understood. He is a graduate of McGill University.
Irene Greif, IBM Fellow, heads the Cambridge, Mass.-based Collaborative User Experience Group (CUE), a team of computer-supported cooperative work (CSCW) researchers within IBM Research. She is also the director of the IBM Research Center for Social Business, a global effort to focus CSCW and computer-human interaction research on the growing opportunities in social business. The center has emphasized research based on large-scale deployments of new technologies, providing test beds for studies of adoption rates and the impact of social media on organizations. The group is developing "social solutions" that put horizontal social software to use in vertical settings to tackle specific business problems.
Irene is a former faculty member of computer science at the University of Washington and of electrical engineering and computer science at MIT. She headed a research group in the MIT Laboratory for Computer Science that developed shared calendar, co-authoring, and real-time collaboration systems. She is a fellow of both the Association for the Advancement of Science (AAAS) and the Association of Computing Machinery (ACM). Irene was inducted into the Women In Technology International (WITI) Hall of Fame in 2000 and was awarded the Women Entrepreneurs in Science and Technology Leadership award in 2008. In 2010, she was elected to the National Academy of Engineering.
Irene joined Lotus Development Corporation in 1987, formed Lotus Research in 1992, and merged that group into the IBM Research Division in 2000. Recent product innovations from her group include the core features now shipping in IBM Connections: social bookmarking, file sharing, profiles, and business activities, as well as a number of experiments in visualization, with Many Eyes (http://www-958.ibm.com) and Many Bills (http://manybills.researchlabs.ibm.com) as examples that are available on the Web.
Irene received her S.B. in mathematics and her S.M. and her PhD in electrical engineering and computer science, all from MIT.
A post by David Carr of The New York Times titled “A TV Schedule in the Hands of Whoever Holds the Remote” caught my eye this week. Carr points out that this is a sweeps month for TV, with ratings compilations set to help determine advertising rates. But viewing habits, he notes, are changing, and the ratings system doesn't really accommodate that.
The State Opening of Parliament in London last week was a grand occasion. Her Majesty the Queen donned the Crown Jewels and rode in state, escorted by her Foot and Horse Guards, to the Palace of Westminster. There, before the assembled Peers and Members, she read the Queen's Speech, laying out the legislative programme for the new session of Parliament.
When I first got into IT management, I was relatively comfortable as I was in charge of a fairly small group, all located together, responsible for a small, easily defined support area. As I moved up the chain, I became less comfortable. Juggling vendors, staff in multiple locations, maintenance vs. development tasks, and a broad range of technology and business needs all presented challenges. At that point, I began writing down and sharing the rules on how I'd like to operate. The following is that list, divided into various key categories. P.S.: It’s grown a bit over the years.
Recently at IBM Impact in Las Vegas, Scott Laningham and I had the opportunity to sit down with a wide variety of great speakers, including our senior VPs Steve Mills and Mike Rhodin, whose instant replays I've already shared.
Empowered CMOs, Empowered Customers Chief marketing officers (CMOs) are at a crossroads. Like CFOs a decade ago, their position in the organization is about to change dramatically, impacting not only traditional marketing functions like public relations and promotion, but also requiring a greater partnership with fellow C-suite decision makers. In interviews with over 1,700 CMOs worldwide, IBM found that CMOs are keenly aware of their specific set of challenges. READ THIS eBOOK
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Facebook's IPO might change the way VCs look at funding fundamental Internet infrastructure research. If Facebook doesn't do well, VCs might move away from mindless flipping of social media startups and toward something serious. That could be good for everyone.
After a long run of significant growth, cellphone sales dipped by more than 1 percent this quarter, according to market research firm International Data Corp. The change will have a significant impact on vendors, such as Nokia and RIM, who have struggled recently.
Why are we hearing so much about WiFi roaming when what most users say they want is simply automatic registration and re-registration when they move into a hotspot? It may be because carriers want tablets to be made cellular-ready, to make it easier for someone to move from WiFi-only to 3G/4G.
High-performance computing has traditionally been the province of academia, but enterprises are now giving it a serious look. The interest is prompting several universities to consider offering HPC cloud services to private sector organizations.
ICANN is now offering refunds to new applicants for its top-level domain initiative, 10 years in the making, because the application system was taken offline due to a "glitch." ICANN has collected over $350 million in application fees, but we don't know what that number might be after refunds. Is this any way to run the Domain Name System?
Since the early days of television, Nielsen has reigned supreme in the ratings business. With the advent of the Internet, ComScore has emerged as a legitimate competitor. So, game on.
CIOs need to be developing their ROI metrics for cloud now. Why? Because there may be a number of "hidden" fees that need to be added to the vendor's user "per seat" cost.
The Oracle/Google lawsuit is about arcane issues like APIs, but the ramifications of a decision here could touch every single software developer and every piece of software on the Internet. We're going to have to review the decision closely; it could stop innovation in its tracks!
