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Vblogs tagged with Retail

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Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   4 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Drives Conversions With Analytics

3|1|13   |   1:20   |   No comments


The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Mitch Wagner
Brands Make the Most of Limited Online Resources

2|27|13   |   2:46   |   3 comments


Marketers at companies such as Whole Foods are putting colleagues in other departments to work on social media to make up for their own scant budgets.
Chris Laping
Red Robin Mixes Business Transformation, IT

1|30|13   |   2:44   |   No comments


The restaurant chain's Chris Laping describes how the company drives innovation in everything from operations to team uniforms under his leadership. Internet Evolution's Mitch Wagner interviewed Laping at the E2Innovate conference.
Alison Diana
Striking a Balance for Website Upgrades

1|24|13   |   1:59   |   3 comments


Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Wisdom of the Big Chair
Price, Not Features, Driving Smartphone Sales

11|29|12   |   2:01   |   7 comments


A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
Reiter's Block
New LEDs Shed Light On Data Transmission

11|20|12   |   3:05   |   No comments


LED lightbulbs will be used not only for home and business lighting automation, but possibly also for locating shoppers inside stores and transmitting data at hundreds of megabits per second.
Kim Davis
Kindles Are Disposable

10|25|12   |   2:44   |   11 comments


Amazon seems to regard the Kindle ias a junk item, not worth fixing.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service

8|28|12   |   1:46   |   2 comments


Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Reiter's Block
Google Wallet’s WiFi Problem

7|26|12   |   3:00   |   4 comments


Alan had to "fix" Google Wallet with a minor change to his phone's settings, and that doesn't bode well for a trouble-free mobile payments experience.
Marketing Takes
How Coca-Cola Engages the Environment

6|18|12   |   5:52   |   6 comments


Alison Lewis, senior vice president of marketing at Coca-Cola, discusses Coca-Cola's marketing strategy and the company's take on social media marketing.
Reiter's Block
Apple's Passbook Enters Mobile Wallet Waters

6|14|12   |   3:01   |   15 comments


Apple's new operating system, iOS 6, will include Passbook, a mobile wallet application with some interesting twists.
Beau Brendler
ICANN Now Offering Refunds to Domain Applicants

5|9|12   |   1:39   |   6 comments


ICANN is now offering refunds to new applicants for its top-level domain initiative, 10 years in the making, because the application system was taken offline due to a "glitch." ICANN has collected over $350 million in application fees, but we don't know what that number might be after refunds. Is this any way to run the Domain Name System?
Wisdom of the Big Chair
Retailers Get Hip to Mobile Self-Service

4|23|12   |   1:38   |   6 comments


For the frazzled, hurried consumer, waiting in line has become a major bugaboo. A survey by Great Clips has found that 94 percent will wait less than 10 minutes to check out at a store. Self-check-in has become popular among airlines and is now making its way into the retail marketplace. Using smartphones, consumers can order items and pick them up, cutting down on their wait time.
Kim Davis
GroupOn's Problems Multiply

4|6|12   |   1:55   |   14 comments


With resubmitted fourth-quarter results, an SEC probe, and now a lawsuit, GroupOn is floundering badly.
Wisdom of the Big Chair
A 'Heads Up' on Google Glasses

3|5|12   |   2:27   |   8 comments


Google is reportedly working on a pair of Android glasses that will use a low-resolution built-in camera to monitor the world in real time and overlay information about locations, surrounding buildings, and friends who might be nearby. Interested?
Second Shooter
Gaming May Drive Apple's 7-Inch iPad

2|24|12   |   2:05   |   19 comments


We think Amazon's Kindle Fire is pushing Apple to a smaller iPad format. But Sony's Vita and the interest in a small device for portable gaming may create the real threat. Keep your eye on the tablet-gaming space!
Reiter's Block
The War Between Amazon & Physical Stores

12|14|11   |   3:21   |   9 comments


Amazon offered discounts to cellphone users who used its app to compare prices at physical stores but buy from Amazon. Merchants are incensed.
Executive Takes
Commerce Meets the Cloud

12|12|11   |   05:40   |   No comments


Jim Comfort, vice president of global technology services, IBM, discusses the intersection of cloud computing and commerce applications and how this paves the way for better analytics.
what.the.ferraro
Happy Automated Holidays From WalMart

12|9|11   |   3:08   |   13 comments


Introducing Shopycat, a Facebook app for sort of maybe determining what to buy your friends and family for the holidays. Analytics at its finest? Not so much.
Reiter's Block
What to Do When College Kids Don't Scan QR Codes

12|7|11   |   3:00   |   6 comments


A recent survey says most US college students don't scan QR codes. Is there any hope for QR?
what.the.ferraro
Navigate the Indoors With Google. Yay?

12|1|11   |   03:03   |   16 comments


Google Maps 6.0 helps users navigate indoor locations like IKEA and airports. While this sounds good, Nicole fears it will also breed dumber humans who bump into each other a lot, or something.
Reiter's Block
Pondering a Possible Amazon Phone

11|30|11   |   02:58   |   15 comments


A Citigroup researcher says Amazon is developing its own cellular phone. Amazon, take heed: It's a tougher business to crack than selling the Kindle Fire.
Kim Davis
Kindle Offers Miss Target

11|11|11   |   1:20   |   4 comments


Kim's Kindle is targeting special offers at him, apparently under the impression that he's a 23-year-old "fabulous and fierce" woman. An easy mistake to make.
Beau Brendler
Revolving Door Shows Stakes in New Domains Game

11|7|11   |   1:55   |   3 comments


As ICANN's former board chairman grabs a plum job with a domain seller, we're left to wonder just how many new registrations are "defensive," claimed by companies worried about protecting their brands.
Kim Davis
The End of Books

10|24|11   |   3:12   |   24 comments


Many trends threaten the traditional business of publishing and selling physical books. This is something we as a society need to think about.
Kim Davis
The True Cost of a Kindle

10|17|11   |   3:40   |   14 comments


The real cost of a Kindle may be $30 more than what Jeff Bezos has advertised – plus the price of one's self-esteem.
Second Shooter
iPhone? More Like iPhony!

10|5|11   |   2:07   |   10 comments


People are right to be disappointed by Apple's iPhone 4S announcement, but not because of the phone itself. Rather, they should be disappointed with Apple's lack of innovation with iCloud.
Reiter's Block
E-Book Formatting Is Awful!

10|3|11   |   2:50   |   34 comments


The formatting and copyediting of too many e-books are much worse than paper books. If you agree, complain!
Second Shooter
Amazon Fire Is More Than a 'Nook-Alike'

9|29|11   |   2:07   |   11 comments


Amazon's new Fire isn't an iPad competitor, but it is a device that will rival Barnes and Noble's Nook. It also may signal a shift toward retail-dominated Web media versus the ad-dominated form. In short, be prepared to pay more for content!
Kim Davis
Amazon Kindles a Fire

9|28|11   |   1:25   |   16 comments


This morning in New York, Amazon launched a range of Kindle devices – including the Kindle Fire tablet – at boldly competitive prices.
Kim Davis
Groupon's Bad Deal for Employees

9|14|11   |   1:40   |   11 comments


A class action lawsuit alleges that Groupon failed to pay mandated overtime. That's one kind of discount it doesn't want to be known for.
Mary E. Shacklett
Tales of E-Commerce & Solid State Disk

8|30|11   |   2:12   |   2 comments


Solid state disk continues to be expensive for datacenters to acquire. But technologists have some new and exciting ideas.
Kim Davis
Tracking Company Faces Class Action

8|25|11   |   3:19   |   7 comments


Tracking company comScore faces a class action lawsuit accusing it of siphoning confidential information from unsuspecting users.
Mary E. Shacklett
The Power of Kleenex

8|2|11   |   2:27   |   4 comments


In the past, the most powerful brands became the products that they represented, whether it was Kleenex for tissues or Coke for colas. Super brands are no different on Internet. The techniques of branding might change, but the challenges to achieving super-brand status remain the same.
Beau Brendler
Beware Premature Domain Offers!

7|29|11   |   1:44   |   3 comments


Only a few new domain name applications have been given the go-ahead, so be wary of offers for "pre-registration" of the .suffix of your choice. Most likely, the registrars making such offers don't have the authority.
Kim Davis
Password to Beverages

7|28|11   |   2:57   |   7 comments


A new deals Website, Bevvy helps you obtain your nightclub benefits discreetly by using a secret password. (Shhhh… don't tell Bevvy, but Kim thinks this is pretty dumb.)
what.the.ferraro
Ikea's Avatar Talks Feelings, Not Furniture

7|25|11   |   2:56   |   35 comments


Need proof that humans won't be replaced by computers soon? Meet 'Anna,' Ikea.com's automated online assistant.
Reiter's Block
Wag.com: Another Pets.com? Woof!

7|7|11   |   2:51   |   20 comments


Wag.com, a pets products retailer just launched by an Amazon subsidiary, says it can avoid the fate of one of the most famous debacles of the first Internet bust.
Second Shooter
ICANN: Yet Another Self-Serving Move

6|21|11   |   2:19   |   21 comments


ICANN's plan to create new top-level domains doesn't do the Internet user community any good. Instead, it puts companies at risk of having trademark names held hostage, and it lines ICANN's pockets. Guess what the motivation is here!
Kim Davis
From Cookies to Fingerprints

6|13|11   |   3:06   |   3 comments


One way or another, online commerce relies on tracking you – or your device.
Kim Davis
Benefits of Brand Domain Names

6|6|11   |   3:35   |   11 comments


ICANN's plan to release a large set of new top-level domain names may be good news for consumers.
Kim Davis
Amazon Should End Its Affiliate Program

5|17|11   |   3:11   |   5 comments


Instead of fighting battles over sales tax in state after state, Amazon should just cancel its national affiliate program.
Reiter's Block
Children, Rejoice! Toys R Us Sells iPads

4|21|11   |   2:57   |   9 comments


Toys R Us has begun selling the iPad 2, demonstrating Apple’s foray into the toddler market.
Beau Brendler
Pondering the Need for a TLD

4|20|11   |   2:18   |   9 comments


Who put the "co" in Overstock's "O.co" branding campaign? Colombia, which, like some other countries, is selling its top-level Internet domain to anyone who wants to be a .co. Top-level domains of all kinds may soon be for sale, but the jury's out on whether search engines care about them.
Second Shooter
The Internet Is Killing the PC

4|15|11   |   2:10   |   31 comments


PC shipments are down, but it's not that tablets are killing the PC: It's that the Internet isn't supporting PC sales anymore. For five years, most PC growth could be attributed to the need for an Internet window, and now smartphones and tablets are taking over that role. Forever.
Singer at C-Level
Apple iPad Fashion Faux Pas

3|4|11   |   1:51   |   7 comments


Apple's iPad is sexy. Wearing it on your hip is not.
Singer at C-Level
Groupon Fumbles

2|9|11   |   2:27   |   12 comments


Groupon dropped the ball with its offensive Super Bowl commercial, and its CEO's handling of the mess since then has been... messy.
Reiter's Block
Mobile Payments: This May Be Your Year

1|27|11   |   3:02   |   10 comments


With NFC for iPhones and iPads, a Starbucks cellular barcode reader app, and Facebook Credits, this may be the year Americans finally get behind a new payment process.
Mary E. Shacklett
There May Be Too Much eTail in Retail

1|19|11   |   2:28   |   2 comments


Almost every brick-and-mortar store these days has Internet. But we may need a little less “E” with our retail.
Reiter's Block
Groupon Is Not for Everyone

1|5|11   |   2:38   |   2 comments


Groupon just raised $500 million for its hot discount coupon service. But it might not generate any profits for your business.
Reiter's Block
Amazon Gets Cheery With Gift-Rejecting Patent

1|4|11   |   02:14   |   14 comments


In the spirit of the holidays, Amazon was granted a patent for allowing gift-rejection. Reiter and his pink hoodie think this is entirely appropriate.
Reiter's Block
Web Will Bring the 'Death of a Salesman'

12|29|10   |   02:38   |   6 comments


If you think it's hard to find a salesperson now, just wait. The Internet will reduce their numbers.
what.the.ferraro
Google Couture

11|18|10   |   02:59   |   7 comments


Let's save everyone from overexciting themselves: Google's new site Boutiques.com will do nothing to revolutionize e-retail. Sorry.
Reiter's Block
Intel's Micro App Store

9|24|10   |   02:18   |   6 comments


Intel has just launched its app store for Intel Atom netbooks. Could processor-based app stores become all the rage? Hmmmm...
Wisdom of the Big Chair
Buyers Becoming Leery of E-Tail

9|16|10   |   2:21   |   2 comments


Recent research documenting consumers’ wariness of online purchasing does not bode well for the future of online retail.
Sweeney Blog
A Sharp Website

8|30|10   |   2:27   |   6 comments


Pencil sharpening gets the digital and artisanal touch, just in time for test-takers everywhere.
Second Shooter
Location-Based Nightmare?

8|20|10   |   2:09   |   6 comments


Location-based services could be combined with ad malware to facilitate targeting of demographic groups such as young females, creating a safety and privacy risk.
Reiter's Block
Electronic License Plates Are Coming. Oh Boy.

7|2|10   |   2:28   |   12 comments


California is considering offering electronic license plates that can display advertising and alerts. Potential issues abound.
Sweeney Blog
We Filter So You Don't Have To

6|22|10   |   2:21   |   4 comments


Vendors that promise time travel and unlimited disposal income, and other stories you'll never read on Internet Evolution.
Second Shooter
Universal Book Format, Where Art Thou?

6|21|10   |   2:10   |   10 comments


The combination of Digital Rights Management (DRM) issues and competitive jostling is threatening the e-book market, says our Tom.
Mary E. Shacklett
Internet Mobile Technology Changes the Homefront

6|10|10   |   02:01   |   6 comments


There's more to mobile technology than cellphones and PDAs. The next time you get a package delivered, get your electric/gas meter read, or have a service tech over to service your cable TV, say hullo to the Internet
Second Shooter
File Sharing's a Misdemeanor, Not a Federal Offense

5|27|10   |   2:10   |   2 comments


Ireland has joined two other countries in enacting a three-strikes disconnect rule for folk caught file sharing. But 80% of perps don’t even know they are doing it!
Singer at C-Level
Importance of Social CRM

5|24|10   |   2:51   |   5 comments


Maytag screwed up beeeeg time. Don’t be next!
Second Shooter
An Internet of Garbage

5|20|10   |   2:11   |   13 comments


The Internet needs to balance revenue and utility better, says Tom Nolle. Otherwise all we’ll see are ads, ads, and more ads.
Cirque Du Solez
Dr. Kim’s Hat States the Obvious

5|14|10   |   1:50   |   10 comments


Concept cellphones of stunning beauty exist. Ask and you shall receive. Don’t not ask and who knows not what won’t happen. Maybe.
Reiter's Block
The iPad Is Revolutionary. Really.

5|11|10   |   2:22   |   11 comments


I hate using Apple’s hypey words, but the iPad truly is "revolutionary." For children's books.
Mary E. Shacklett
Online Banking, Part 2

Part 2 of 2   |  
See complete series
4|28|10   |   2:25   |   No comments


As banks seek to improve their online customer experiences, they are recognizing that many of the Web-oriented skills they are looking for are already at mature levels in the retail industry. Increasingly, banks are breaking with the tradition of hiring from within the industry and are importing retail talent.
Mary E. Shacklett
Online Banking, Part 1

Part 1 of 2   |  
See complete series
4|21|10   |   3:10   |   3 comments


Since the mid-1990s banks have had three main online objectives: establishing an e-presence, providing enough security for bank customers, and shifting banking transactions from brick-and-mortar branches to the Web. Results have been good, but banks still struggle when it comes to delivering a pleasing online customer experience.
Wisdom of the Big Chair
iPhone Apps Cause iChaos

4|21|10   |   4:23   |   9 comments


There is a lot of junk among the 140,000 iPhone applications, says Paul, who wants neither a rotary dialer nor a light saber, thanks very much.
what.the.ferraro
iPad Won’t Replace iPhone, Pillows, Frisbees, Food

4|15|10   |   2:48   |   23 comments


A new 'Twitter analysis' shows that people are disappointed that the iPad isn't an iPhone killer. Right. Because that makes complete sense.
Thus Spake Mr. Cramer
Location! Location! Location!

4|7|10   |   3:58   |   5 comments


You're not just shopping. You're being shopped.
Mary E. Shacklett
Retail Supply Chain Goes Web

4|7|10   |   2:19   |   2 comments


The recession has generated worries among retailers about what to stock and what consumers would and would not buy in troubled economic times. Turns out it was enough to tilt the supply chain in favor of Web-based solutions that could track suppliers more effectively.
Full Nelson
iPad Unboxed

4|5|10   |   4:17   |   7 comments


It's flat and shiny. And Fritz likes it.
Second Shooter
When Worlds Apart Collide

3|15|10   |   2:15   |   6 comments


Why does everyone claim their products are transformative? Cisco said its announcement of March 9th would transform the Internet. But it was just a big box. Apple transformed the Internet with a little box, the iPhone, and didn't say they were doing it. Now it's up to Verizon to bring it all together with LTE and broadband mobility.
Sweeney Blog
Why Your iPhone Is Not Like Heroin

3|15|10   |   2:30   |   12 comments


Researchers and marketers have to stop with the addiction language when talking about technology or the way users behave.
Reiter's Block
How Good Is ‘Kindle for BlackBerry’?

3|9|10   |   03:27   |   4 comments


Reiter's a readaholic and couldn't wait to get Amazon's Kindle for BlackBerry application. But was it worth the wait?
what.the.ferraro
Are You Lazy & Crazy? There's an App for That!

3|1|10   |   03:10   |   9 comments


There's no shortage of silly press releases in my inbox. Here are two favorites.
Sweeney Blog
How Long Should an iPod Last?

2|17|10   |   2:12   |   13 comments


Considering the premium Apple charges for its products, hard drives should last more than four years.
what.the.ferraro
Email Marketing Gets Desperate

2|8|10   |   2:31   |   7 comments


Promotional emails will use just about anything timely to get people to buy things. Seriously, anything.
Steve Saunders' Outernet
America, Truck Yeah!

2|8|10   |   1:42   |   7 comments


Steve likes his new Dodge Ram 1500, but hates Chrysler's Web non-sales strategy. Rant on, li'l buddy.
Full Nelson
Go With the FLO, Part 2

Part 2 of 2   |  
See complete series
2|5|10   |   2:17   |   3 comments


Fritz and his sweater continue their review of Qualcomm's FLO TV.
Full Nelson
Go With the FLO, Part 1

Part of 2   |  
See complete series
2|4|10   |   2:39   |   2 comments


Qualcomm's FLO TV gizmo streams live TV shows. Tragically, they include the O'Reilly Factor
Cirque Du Solez
Books Come Alive

2|2|10   |   2:02   |   3 comments


Ray Kurzweil's Blio and Apple's iPad tablet will make it easier than ever to have books "read" to us, says Dr. Kim, who believes that talking tablets will become interwoven into our consciousness as we "merge" with the increasingly elegant machines we hold in our hands.
Rob Salkowitz
GDP in the Information Age

2|2|10   |   2:10   |   2 comments


Good news! The US gross domestic product grew by 5.5% last quarter. But does that number accurately reflect the value created by the information economy?
Rob Salkowitz
The Use & Abuse of BI

2|1|10   |   2:19   |   4 comments


Data mining of social networks means people might face unforeseen consequences as a result of their seemingly innocuous personal choices and associations.
Not Dr. Phil
The iPad: iGet It

1|29|10   |   04:02   |   5 comments


Nicole Ferraro's all-out attack of the iPad was so funny, so fiesty – how could I not offer a video rebuttal?
what.the.ferraro
ZoomSafer Helps You Ignore Texts While Driving

1|19|10   |   2:16   |   5 comments


You know... because you can't handle that yourself.
Steve Saunders' Outernet
Yet More Email Egregiousness

Part 2 of 2   |  
See complete series
1|15|10   |   2:24   |   5 comments


BTI sent Steve a card calling him a tool. Unsurprisingly, he’s not happy, and he dons his Martha Stewart hat to show us how corporate holiday greetings should be done.
Second Shooter
Chocolate, Fire & Internet Support

1|14|10   |   2:12   |   12 comments


An old-time singer proposed yelling 'Fire' when falling into a vat of chocolate because nobody would come if you yelled 'Chocolate!' Do we need to resort to this kind of subterfuge to get support for things we buy online? And could support turn out to be online retailers’ Achilles heel?
Second Shooter
Take Two Tablets & Call Me...

1|8|10   |   2:13   |   8 comments


Apple's not launching a tablet PC. There won’t be an Android tablet PC, either. When it comes to the latest tablets, forget about PC functionality – the newest devices have a quite different purpose in mind.
Not Dr. Phil
Game Retailer Makes Bricks 'n' Mortar Gamble

1|6|10   |   1:28   |   8 comments


CEO is betting that ISPs will stymie online downloads of video games by switching from all-you-can-eat Internet pricing to per-bit charges in the near future.
Second Shooter
How 2010 Will Be Like 1984

1|4|10   |   2:13   |   19 comments


Microsoft reportedly has plans to integrate Windows Live and even Xbox with Windows Mobile. That may provide them a strategic advantage, but what will the cost be to your privacy? Tom explains all.
John Soat
Technology Santa Claus

12|23|09   |   2:06   |   4 comments


In the holiday spirit of giving, Technology Santa Clause offers a few words of advice to struggling IT professionals: ‘Be careful what you wish for.’
TeleGraham
Apple or Orange?

12|22|09   |   2:45   |   1 comment


Telcos are falling over themselves to launch app stores – but are the app developers listening? Most telcos will need to do a lot more to engage their attention.
Second Shooter
Google’s Motto: What You Can't Eat, Burn!

12|18|09   |   02:12   |   21 comments


Tom wants a Google 'unlocked handset' for the holidays because he thinks they could just break the telco monopoly on handset distribution and thus empower the Internet as the driver of mobile broadband now and forever.
Reiter's Block
If a Google Phone Arrives, Does It Even Matter?

12|17|09   |   02:41   |   13 comments


Techies are going crazy over the possibility that Google might design and sell its own Android phone. Some writers say it's a very big deal. Reiter questions whether it will happen and, if it does, whether it even matters.
Full Nelson
Big Cloud Barriers

12|16|09   |   02:59   |   No comments


If you listen to the hype, clouds are everywhere. But if you look at the data, it turns out most customers say they still wouldn't use cloud computing for mission-critical apps or data. What's holding them back? Fritz investigates.
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Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

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M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

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M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

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