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Web 2.0 Gets Down to Business

Glitzy Mistakes Are Still Mistakes
8/2/2008 4 comments

As Railinc illustrates, tools are important, but they’re far from the only determiner of RIA success. Good design skills are more important than ever to create RIAs that produce value for their organizations. Designers must understand the business process context and ensure that they select the right RIA platform for the job. In fact, Railinc, Home&Abroad, and a majority of the respondents to our poll cited the challenge of creating a good design as a leading RIA adoption problem.

Take Home&Abroad’s key demographic, which is Web-savvy but doesn’t have much spare time and needs an intuitive interface. “Our challenge was to create a compelling user experience for the heart of our target audience: 40-year-old moms who want to be able to quickly and easily plan a trip for their families,” says Thompson.

A Web design company hired to help with the user interface didn’t deliver, and Thompson’s team concluded the firm’s Web 1.0 skills weren’t ready for RIAs. In-house developers took over and struck a balance between making the travel planner familiar as a standard Web app, novel enough to foster a “wow” factor without confusing the user, efficient in getting the job of travel planning done, and effective at creating a workable travel plan.

For Railinc, the design challenges extended even beyond the end-user experience. “We recognized that excellence in UI design was critical, but we also knew that about 80 percent of success with RIAs was at the back end of the application,” Webb says. The team focused on modeling underlying business processes, creating a good data model, and designing reusable location services.

Railinc also dealt with technical decisions. Webb’s team wrestled with the tradeoffs between REST- and SOAP-based services, going with the former for greater simplicity. REST, short for Representational State Transfer, is an architectural style that doesn’t require header messages and other types of XML overhead. But it has no mechanism for establishing contracts between consumers and providers.

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MarkO
Rank: Cave Painter
Tuesday August 19, 2008 10:13:24 AM
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RIA's are certainly excellent for delivering much more responsive and useful Web applications out to customers, remote salespeople, and suppliers.

But, right now most identity and security for RIA's is a case of "Roll Your Own". If an organization wants to control the usage of RIA's so that only known users can use them, or to protect them against content-level attack (of which there are many for Web 2.0), they generally try to figure this out themselves.This is a recipe for disaster.

Now, full disclosure, I do work for an XML Gateway vendor (Vordel) but hopefully it's useful to look at this screencast we put together about protecting RIA's (including authentication, threat blocking, rate limiting

Here is a blog entry on the subject of identity and security for RIA's (linking to the same screencast).

A follow-up article on "how can you safely deploy RIA's?" would be very interesting I think.

 

 

Rob Geier
Rank: Cave Painter
Friday August 8, 2008 5:39:06 PM
no ratings

Hi James,

Mark Schroeder, the CEO of Home and Abroad would be happy to arrange a demo for you.  He can be reached at  mark@homeandabroad.com. 

Best Regards,

Rob Geier

jepcastelein
Rank: Cave Painter
Friday August 8, 2008 3:42:04 PM
no ratings
The key example of this interesting article is Home & Abroad. I played around with the site for a while, and I was't impressed by their Itinerary editing tool. It uses faceted search, but it didn't work very well. Based on industry best practices I distilled the top 10 rules for good faceted search, and wrote about this on the customer engagement weblog. I hope this is a useful addition to this article.
jwallace
IQ Crew
Wednesday August 6, 2008 10:54:06 AM
no ratings

Hi Rob,

I read the story first here at IE, then saw it on the ('Big Screen') cover of Information Week. I get IW on Tuesday versus Mondays now so..I didn't realize how big of a report the BIG REPORT was.

Is the new on-demand web platform with the desktop-like environment enabling travel companies of all sizes to build company sites and have location-specific content currently available for a demo?

Thanks,

James Wallace

 

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