I can believe that, Joe. Seems as though once you've had a taste of analytics' potential -- and have seen some ROI from even just a small investment in these tools -- you'd want to dive in to a bigger investment -- and even bigger returns. Seems a great way, then for analytics providers might be to offer a lower intro price to encourage that initial foray.
FWIW, a colleague of mine whose company offers analytics services told me that he often gets a lot of people upgrading to his full service analytics packages once he gives them the more affordable option -- simply because the clients get so "into it" and mind-boggled at all of the things they can do that they want more.
I fully agree, Kim. The supply chain of "as service" offerings provides an excellent context for offering the added value of analytics. As with the other services, having expertise that can deliver positive ROI for the technology and/or data makes great sense.
I also can state with authoritythe difference between these two. I believe AaaS is a subset of SaaS. But considering the way Analytics is big and complex, itmay require its own special platformto differentiate it from other generalized SaaS products.
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