I will be very surprised if BB makes a comeback. They could make the worlds best phone but they have burned so many bridges it doesn't matter. Last I looked their OS doesn't come close to Droid or IOS but that was a while ago.
RIM's job is more difficult than ever. They lost most for their market share, they can bounce back, however not everything is in their control, Apple and others need to perform badly too for them to succeed.
So on that basis, you think the Blackberry 10 does not stand a chance? From an enterprise perspective I will say you may be right. But what if more of your employees adopt the Blackberry10? It is still BYOD but now with the Blackberry 10 as the principal consumer device.
My argument isbasically that companies don't necessarily need to adopt the BlackBerry 10 for it to be successful.
The rebranding makes complete sense and from a marketing perspective, aligning product and corporate image under one brand should simplify marketing efforts and strengthen the handset's brand. It was very confusing for me to remidn myself always that RIM and BlackBerry are one. Thankfully,that confusion is no more.
My question now is does this change in brand name signal some other strategic shift?
I came across this article about 10 minutes fater posting my earlier comments.
"RIM's make-or-break operating system, BlackBerry 10, looks spectacular and the Z10 smartphone looks like the company's first handset that people will actually want to buy. But none of this will mean a thing without awesome apps to run on it.
The company, which arguably pioneered the smartphone, is on the ropes and desperately needs BB10 and Z10, both of which launch Wednesday, to be a success. And the key to that will be the ecosystem in which they run.
"If they don't make something of this, then they're in really serious trouble," Gartner analyst Brian Blau told Wired."
Is it safe to say that Blackberry is back with a bang or back with a buzz? On the issue of Apps, don't you think that is going to be a serious downside for the new version of Blackberry? Considering the popularity of Apps in today's digital landscape, it is almost inconceivable to develop a product without taking them into consideration.
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