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BlackBerry Reborn

1/31/2013 25 comments
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BlackBerry recently introduced new models. Will this make you reconsider deploying BlackBerry in your enterprise?
  Yes, the company has really turned it around.
  No, we loved BlackBerry, but we're done with it.
  Reconsider? We never stopped using them.
  Other/don't know

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Paul Whyte
Researcher
Tuesday February 12, 2013 6:40:00 AM
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"I will be very surprised if BB makes a comeback"

In an industry where comebacks are a rarity, I have to agree with you. We have seen the likes of Myspace and a plethora of other tech companies have struggle really hard to reinvent themselves.

PaulS
IQ Crew
Monday February 11, 2013 7:18:14 PM
no ratings

I think we need another option for this poll. One that says I never really liked BB so why would I start now. These poll answers tend to make it sound like every likes or liked BB.

PaulS
IQ Crew
Sunday February 10, 2013 4:51:56 PM
no ratings

 

I will be very surprised if BB makes a comeback. They could make the worlds best phone but they have burned so many bridges it doesn't matter. Last I looked their OS doesn't come close to Droid or IOS but that was a while ago.

 

DrT
IQ Crew
Sunday February 10, 2013 10:52:26 AM
no ratings

RIM's job is more difficult than ever. They lost most for their market share, they can bounce back, however not everything is in their control, Apple and others need to perform badly too for them to succeed.

Paul Whyte
Researcher
Friday February 8, 2013 8:15:12 PM
no ratings

So on that basis, you think the Blackberry 10 does not stand a chance? From an enterprise perspective I will say you may be right. But what if more of your employees adopt the Blackberry10? It is still BYOD but now with the Blackberry 10 as the principal consumer device.

My argument isbasically that companies don't necessarily need to adopt the BlackBerry 10 for it to be successful.

Mr. Roques
Researcher
Friday February 8, 2013 3:55:41 PM
no ratings

I had to google "blackberry", I had forgotten it was a big company back in the 2000's. I doubt companies will go back to locking themselfes to one brand, not necesarily "not blackberry".

BYOD, all the way.

Paul Whyte
Researcher
Friday February 1, 2013 9:11:36 PM
no ratings

The rebranding makes complete sense and from a marketing perspective, aligning product and corporate image under one brand should simplify marketing efforts and strengthen the handset's brand. It was very confusing for me to remidn myself always that RIM and BlackBerry are one. Thankfully,that confusion is no more.

My question now is does this change in brand name signal some other strategic shift? 

Paul Whyte
Researcher
Friday February 1, 2013 8:57:42 PM
no ratings

Hi Nathan,

I came across this article about 10 minutes fater posting my earlier comments. 

"RIM's make-or-break operating system, BlackBerry 10, looks spectacular and the Z10 smartphone looks like the company's first handset that people will actually want to buy. But none of this will mean a thing without awesome apps to run on it.

The company, which arguably pioneered the smartphone, is on the ropes and desperately needs BB10 and Z10, both of which launch Wednesday, to be a success. And the key to that will be the ecosystem in which they run.

"If they don't make something of this, then they're in really serious trouble," Gartner analyst Brian Blau told Wired."

 

RIM's Future Hinges on Awesome Apps for BlackBerry 10

Paul Whyte
Researcher
Friday February 1, 2013 8:03:07 PM
no ratings

Hi Nathan,

Is it safe to say that Blackberry is back with a bang or back with a buzz? On the issue of Apps, don't you think that is going to be a serious downside for the new version of Blackberry? Considering the popularity of Apps in today's digital landscape, it is almost inconceivable to develop a product without taking them into consideration.

mtechie
IQ Crew
Thursday January 31, 2013 11:33:31 PM
no ratings
@Nathan really? I don't know why but I'm always surprised people are still excited about BlackBerry. It seems they have a home field advantage in your case.
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